SEO offers great rewards, but only if you have patience and consistency
In an increasingly competitive business climate, your company’s website has become a vital tool for generating leads and sales. But it’s really hard for you to attract customers with a website they can’t find. That’s where search engine optimization, a.k.a. “SEO” comes into play.
The whole goal of SEO is to increase the rankings of pages within your website; the higher you rank in a Google search results page, the more users you’ll get clicking and visiting your website, as shown in the graphic (60% of clicks go to the first three spots in a search!).
Aside from the “how to” of increasing search engine rankings, the most common question we get at Forbin is “how long does SEO take?”
It’s a fair question. As a business owner, chief marketing officer or manager in charge of your company’s website, you want to see a return on investment. However, unlike adding a link or a photo on your website, SEO is not instantaneous. The saying, “It’s a marathon, not a sprint” definitely applies to SEO.
In short, there is not an exact answer for the question of how long SEO takes. However, we are very certain that a steady, consistent SEO plan for your website works. Again, while you shouldn’t expect to be #1 for any keyword over night, constant optimization can slowly but surely increase your rankings. Your site is about 5 times more likely to be clicked on from merely jumping from the second page of search results to first, and even more the higher you climb.
- Your website needs to be seen to generate leads/sales
- The higher you rank in search results the more visitors you get
- SEO is a distance race, not a 100-meter dash
- A consistent SEO plan takes time, but produces the best results
Stay patient and don’t get discouraged if you don’t see immediate results. Keep plugging away, and you’ll gradually see your rankings rise.