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ArchiveApril 2016

  • April 19, 2016

    Categories: Financial, Online Marketing

    Matt Cunard, Sr. Digital Marketer, VGM Forbin "How can we help our customers achieve a higher marketing ROI?” In our planning for the Iowa Bankers Association Marketing Conference next week, myself and other members of our team have asked this question many times. Even though we aren’t bankers, we know challenges exist for bank marketing teams in regard to ROI.   The Financial Brand’s 2016 Financial Marketing survey revealed telling statistics showing how both senior

    Tags: marketing

  • April 18, 2016

    Categories: Financial, Online Marketing

    Matt Cunard, Senior Digital Marketer How familiar does the following scenario sound? Your bank just wrapped up its latest product or service campaign. You meet with executive staff to go over the results, but you’re having a bit of difficulty. You didn’t have the tools in place to measure your campaign, so there aren’t any definitive results to stand on. However, you did the best you could with the shoestring budget you were given.   The result is a meeting that is

    Tags: marketing

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