ArchiveMay 2016

Google AdWords, Google’s online advertising platform, is undergoing a major overhaul. Yesterday Google announced exciting changes for the realm of online advertising. These new innovations will be implemented to online advertisers throughout 2016 and 2017. Be on the look-out for these key updates: Expanded text advertising for all devices. Dynamic display ads that adapt to the best format for different webpage designs. Separate bid adjustments for desktop, tablet, and mobile platforms. Advanced Read More

Matt Cunard, Sr. Digital Marketer When you first find out you’re going to a huge marketing conference in Las Vegas, a lot of thoughts flood through your mind. Many of them have nothing to do with marketing.   It was going to be my first time in Vegas, and I had no idea what to expect. Would I get sucked into a high stakes poker game, eventually taking home the grand prize, or find myself dubiously stumbling into a mob-affiliated situation in which I’d end up buried out in the Read More

Matt Cunard, Sr. Digital Marketer   April was Community Bankers Month, during which my colleagues and I had a lot of different interactions with clients, prospects and fellow financial marketers. The same phrase kept popping up in conversations: “We know we need to do more.” We heard it on the phone with clients, in person at sales presentations and from numerous marketers at the Iowa Bankers Association Marketing Conference last week.   And not everyone’s Read More