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ArchiveJune 2016

  • June 28, 2016

    Categories: Financial, Online Marketing

    Mariah Holmes, Financial Marketing Intern “Houston, we have a problem… A marketing problem… I know, not again... We’re really finding it hard to pick a marketing platform that works for our customer base... Yeah, I don’t know what we’re going to do…”   Does this conversation sound familiar to you? If so, you’re not alone. According to data gathered at the 2014 Financial Brand Forum: 46 percent of the financial institutions

    Tags: marketing attribution

  • June 23, 2016

    Categories: Custom and Specialty, Financial, Healthcare, Online Marketing

    Matt Cunard, Sr. Digital Marketer When you purchase a product, you expect it to be complete. Just imagine if Big Macs suddenly had no special sauce, if iPhones couldn’t download apps or Campbell’s chicken and noodle soup was just noodles. There would be riots in the streets.   When it comes to your company’s website, however, it’s much harder to say when it’s done. Why? Because just like your business, your website should continue to grow and evolve. 

    Tags: SEO

  • June 17, 2016

    Categories: Custom and Specialty, Financial, Healthcare

    If you own a brick and mortar business, you likely know and comply with the existing building standards set by the Americans with Disabilities Act (ADA).  Recent developments in ADA regulations will now include websites as part of Title III of the ADA.  This change means your company website(s) will soon be legally required to comply with a set of standards called the Web Content Accessibility Guidelines (WCAG 2.0).   Website accessibility elements that may be mandated by 2018 for

    Tags: website accessibility

  • June 15, 2016

    Category: Financial

    Matt Cunard, Sr. Digital Marketer, and Mariah Holmes, Financial Marketing Intern   Who ultimately owns your brand? Is it the CEO? Maybe the marketing and public relations departments? What about your frontline teller staff? Nope, nope, and nope. The owners of your brand are your customers. Your institution runs on the needs and wants of your customers, and their experiences with your bank play a major role in your mutual success.   Let me paint you a picture of two banks, each

    Tags: data

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