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ArchiveJuly 2016

  • July 29, 2016

    Category: Healthcare

    I'll admit that I am NOT a "gamer."  I have never been a video game guy (even though I was a teenager in the 1980's) and never even owned a Nintendo or PlayStation (gasp) and I honestly never understood the Pokémon craze when it was first introduced in the 1990's. Nope, not one bit.  So imagine my surprise to see this Pokémon Go craze that has taken over in less than a week. It hasn't been unleashed in most countries yet and has already may even garner more

  • July 20, 2016

    Category: Financial

    Mariah Holmes, Financial Marketing Intern Do you remember when free checking was all the rage? Every bank wanted to offer it and every consumer demanded that their bank had it. Look at free checking now. Its unheard of for a bank to not offer free checking. So what’s the current necessity for banks and their customers? Mobile banking, but simply offering the app isn’t enough. Banks need a new differentiator to keep their customers loyal and interactive.   The banking apps

    Tags: mobile

  • July 6, 2016

    Categories: Financial, Online Marketing

    Mariah Holmes, Financial Marketing Intern Pop Quiz!   What is the process of creating high quality, valuable content to attract, inform and engage an audience while also promoting your brand?   If you answered “content marketing,” you’re a winner! Content marketing is the publishing of content to influence customers without directly selling to them. Think of it as encouraging, but not forcing; advising, but not requiring.   Content marketing can be anything

    Tags: content marketing

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