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ArchiveAugust 2016

  • August 24, 2016

    Category: Financial

    Matt Cunard, Sr. Web Marketer There is a reckoning coming for smaller financial institutions when it comes to cyber security. Until this year, online thieves have mostly focused on larger institutions in the country because of the amount of personal and financial information they hold. However, that trend is changing.   In an article titled “Large Banks Team Up in War Against Cyberthieves” in the Aug. 10, 2016 edition of the Wall Street Journal, Sr. Special Writer Robin Sidel

    Tags: cyber security

  • August 3, 2016

    Categories: Financial, Online Marketing

    Mariah Holmes, Financial Marketing Intern What do your customers think of your marketing strategy? Does your marketing create meaningful interactions with your customers? What marketing platform creates the most content for your customers? If you can’t answer any of these questions without saying “ummm…” then you need to look at the content marketing strategy your financial institution is running on, if it has one at all.   Content marketing is “based on

    Tags: content marketing

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