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ArchiveJanuary 2017

  • January 31, 2017

    Category: Healthcare

    When you first got into the HME business, chances are a good portion of your customers weren’t online. In fact, a number of them may not have even had computers! Times change, though, and nothing changes faster than technology. That’s why VGM Forbin is here to keep you abreast of the most effective ways to reach new customers online in 2017: A Social Media Plan. You may have more customers using social media than you think! According to the Pew Research Center, 69 percent of Americans

    Tags: hme business marketing, hme business website

  • January 20, 2017

    Category: Financial

    To say that technology has changed banking is an understatement. Your customers can now access their accounts whenever and wherever they like, deposit checks without coming to your drive-thru and turn their debit cards on and off. As an institution, you’re sitting on massive amounts of data, and you can use advanced analytics and advertising platforms to target and track campaigns to the most specific degree possible. But in this boom of technology and data, a disturbing trend has come to

    Tags: customer experience, technology, website

  • January 19, 2017

    Categories: Custom and Specialty, Digital Marketing

    “I believe the more you know about the past, the better you are prepared for the future.” – Theodore Roosevelt In a constantly changing technological world, it can often be easier to shift our focus to the future, at the expense of our past. Although a key creator of innovation, this race to get ahead can undermine the important advances of the digital marketplace. First developed in the early 1990’s, the evolution of digital marketing has served as an increasingly necessary

    Tags: Digital marketing, digital marketing history, Forbin, online advertising, Web Development

  • January 16, 2017

    Category: Financial

    Let’s face it: you don’t always have time to read every interesting blog post or article you see. Certainly not you, the bank marketer/multiple hat wearer with a schedule that’s generally full from day to day. That’s where our “5 In 5” monthly blog post comes in handy. These monthly articles are meant to cater to bank marketers just like you: dedicated to their work, but with limited time to digest information. Here’s the gist: we offer five tidbits of

    Tags: 5 in 5, red flags

  • January 3, 2017

    Category: Financial

    In 2016, our financial team traveled. A lot. We didn’t only travel within our home state of Iowa or to five of our six neighbors (sorry, Minnesota). We were at association, marketing and technology conferences everywhere from Denver, Las Vegas and Nashville to Kansas City, Orlando and Virginia. Why did we travel so much? There are a couple of reasons. First, we love to support the associations we are part of because they have been so good to us. Second, we’re passionate about learning

    Tags: mobile banking, omni-channel marketing, website security

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