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Google AdWords, Google’s online advertising platform, is undergoing a major overhaul. Yesterday Google announced exciting changes for the realm of online advertising. These new innovations will be implemented to online advertisers throughout 2016 and 2017. Be on the look-out for these key updates:

  • Expanded text advertising for all devices.
  • Dynamic display ads that adapt to the best format for different webpage designs.
  • Separate bid adjustments for desktop, tablet, and mobile platforms.
  • Advanced local advertising capabilities through Google Maps and Google search engine.
  • A newly designed layout for the AdWords platform.
  • Improved online-to-offline traffic measurement.

To keep your business relevant in this world of technology, it is imperative to stay on top of industry news and prepare for changes before they happen. VGM Forbin is committed to helping our clients stay ahead of the game with up-to-date knowledge and continual education.  

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