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Steven Eilers, Forbin Web Marketing Specialist  

“The trouble with most of us is that we'd rather be ruined by praise than saved by criticism.” ― Norman Vincent Peale

If you are a home medical equipment business owner or manager, you have probably heard your share of criticism or bad reviews about yourself, your business, your products, or your employees. At times it may be warranted, but many more times its provided by someone who is just angry and wants to be heard and share their discontent online.

Either way, using these online comments to your benefit can do good things for your company…if you deal with it in the right way. Reputation Management is a service that provides continuous monitoring and reporting for reviews and messages to ensure you can respond to customers quickly! A quick response, an apology and a solution to fix the problem can diffuse a situation quickly or at least keep it from getting worse. With up-to-date monitoring of your site and online presence, you can turn a negative review into positive outcome.

“Repetition makes reputation and reputation makes customers.” - Elizabeth Arden

Would you like a free billboard with global reach espousing just how wonderful your business and your products are? You can (metaphorically) have that with positive reviews posted to your website, Facebook, Yelp or other online source. Recent studies by Nielsen’s (the TV ranking people) showed that 70% of consumers trust online reviews from strangers.

It turns out we trust people we’ve never met to help make up our minds on everything from pet foods to cars, who knew? We seek out assurances from everyday folks like ourselves that our choices of products and services are good. Celebrities may endorse products, but the honest opinion of “Mary from Albany” carries more actual weight. Did we mention these reviews are free?  

“You can't build a reputation on what you are going to do.” - Henry Ford”

Reputation Management is more than monitoring a complaint box, it’s also a way to gain more online awareness of your business. More awareness leads to more customers and more business for you.  Reputation Management from VGM Forbin promotes your business’ location information on various online directories like Yelp, Google, Yellow Pages, Bing, Merchant Circle and many more.

These services increase Search Engine rankings/SEO and increase search engine connections to your site. In simple terms; you show up more, with a higher search ranking ensuring your business has top-of-mind awareness with potential customers. If you got in the business to help people, let Forbin help you reach more with Reputation Management services. Contact Forbin today to learn more!    

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