Matt Cunard, Sr. Digital Marketer, and Mariah Holmes, Financial Marketing Intern
Who ultimately owns your brand? Is it the CEO? Maybe the marketing and public relations departments? What about your frontline teller staff? Nope, nope, and nope. The owners of your brand are your customers. Your institution runs on the needs and wants of your customers, and their experiences with your bank play a major role in your mutual success.
Let me paint you a picture of two banks, each Read More