Social Media 2.0 - The Basics
The social media team at VGM Forbin has been researching and strategizing ways to make our social program stronger and even more impactful for our clients. After months of beta testing, we are excited to announce our newest product: Forbin Social 2.0.
Facebook is continuously updating its platform and changed its algorithms. In response, we work continuously to adjust our strategy to better serve our clients. Social platforms will continue to evolve and in order to stay relevant, we will continue to tweak and improve our tactics to provide you with better value.
Social 2.0 Overview & Benefits
Social media is pay to play now. We’re putting more money into each client’s brand awareness, website traffic, and conversion goals.
- Each client gets focused content designed specifically to address the goals they determine are important for their business.
- Through advertising funnels, pixel targeting, and a conversion-focused landing page we are able to get the content in front of the right audience and encourage them to take action.
- High-quality posts paired with quarterly motion graphics will boost engagement and spark interest.
How Social 2.0 Works
- You are given the opportunity to choose a focus for the quarter. This could be any aspect of your business whether it’s a product or a service that you offer. Then, for the next three months, we will provide content solely on that focus with ad dollars behind some of the posts and money behind your monthly ad. This boosts your brand awareness on social media and produces more impressions.
- For month one, you will get four posts and one brand awareness ad. One of the posts will consist of a motion graphic, as Facebook favors showing video posts more than any other.
- The next two months will consist of four posts each. One of the posts will be a static image each month. You will also get a website traffic ad and conversion ad. Money will be put behind these as well, so you will have a larger, more targeted reach.
- We will also attach a pixel to your Facebook ads. This will help us track interested audiences. We can then use the audience we build to advertise directly to them for the conversion ad and future ads.
- If you offer a focus, but your website page is nonexistent or isn’t user-friendly, we can create a conversion-focused landing page the last month of the quarter to bring clients to.
Contact VGM Forbin
We're ready to partner with you to provide a web development solution. Contact VGM Forbin by filling out this form to learn more about what we can do for your business.
VGM Forbin
4026 Alexandra Drive
Waterloo, IA 50702
(877) 814-7485
