Brand Guidelines

Colors

HEX: #003B49
RGB: 0, 59, 73
CMYK: 96, 66, 51, 44
PMS: 309 C

HEX: #15D3C5
RGB: 21, 211, 197
CMYK: 65, 0, 32, 0
PMS: 3255 C

HEX: #4F868E
RGB: 79, 134, 142
CMYK: 72, 34, 39, 5
PMS: 5483 C

HEX: #D6E865
RGB: 213, 230, 102
CMYK: 20, 0, 74, 0
PMS: 2296 C

HEX: #948794
RGB: 148, 135, 148
CMYK: 44, 46, 31, 2
PMS: 7653 C

HEX: #9ADBE8
RGB: 154, 219, 232
CMYK: 36, 0, 8, 0
PMS: 304 C

HEX: #C8C9C7
RGB: 200, 201, 199
CMYK: 21, 17, 18, 0
PMS: Cool Gray 3 C

HEX: #63666A
RGB: 99, 102, 106
CMYK: 62, 52, 48, 17
PMS: Cool Gray 10 C

HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

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To ensure a consistent and appropriate brand identity, a general set of guidelines for logo usage is outlined as follows.

No elements of the logo artwork may be recreated, deleted, cropped, or reconfigured. All logo artwork is provided with proper sizing and spacing in each of the various formats.
Logo artwork must be uniformly scaled. Non-uniform scaling distorts the proportions of artwork and the relationship between the icons and letterforms.
Logo artwork should always appear upright unless its being utilized in a mockup of logo application, ie: on a perspective view of a screen, embroidered shirt, etc.
Logo artwork should ideally appear against a solid background to ensure maximum and proper contrast. However, if the logo is “on top” of imagery, that background imagery should either have a heavy Gaussian blur, be screened back or have an approved color overlay at no less than 60% opacity.
Do not put a white box around the logo when placed on a dark background and do not reproduce the logo in colors other than what is provided in each of the variants.
Logo artwork may only be reproduced directly from a digital file. It should never be reproduced/scanned for use from previously printed materials.