Updated 11:52 PM CDT, Wed April 30, 2025
Published Under: Blogging Google Search Engine Optimization
If you feel like Google’s search results are starting to look a little… different lately, you’re not imagining things.
Google’s AI Overviews—powered by its new Search Generative Experience (SGE)—are officially reshaping how people find information online. Instead of seeing a simple list of websites, users are often greeted with an AI-generated summary right at the top of the page (sometimes called “position zero”). And traditional organic search results? They’re getting pushed even further down.
So what does this mean for your business, your SEO strategy, and your digital marketing plans?
Let’s break it down—and most importantly, show you how to adapt.
Quick Navigation
- What Are Google’s AI Overviews?
- How Google’s AI Overviews Impact SEO
- How to Optimize for Google’s AI Overviews
- The Power of Blogging for SEO in 2025
- Don’t Let AI Overviews Pass You By
What Are Google’s AI Overviews?
Google’s AI Overviews use machine learning to summarize search results based on what it predicts the user is looking for.
Instead of listing 10 blue links, Google might now show:
- An AI-generated paragraph answering the query
- Key facts pulled from multiple websites
- Suggested next steps or related follow-up questions
In short, Google is becoming more of an “answer engine”—and your content has to be positioned differently if you want to get seen.
How Google’s AI Overviews Impact SEO
Here’s the big shift:
It’s not just about ranking #1 anymore.
It’s about getting featured inside the AI snapshot itself.
Here’s what’s changing:
- Less visibility for sites ranked 2–10 unless they’re referenced by the AI Overview.
- Higher importance on concise, high-value, well-structured content.
- More competition for the attention that used to go to traditional organic listings.
Translation?
Businesses who adapt their SEO strategy to work with AI Overviews—rather than fight against them—will win more clicks, trust, and traffic.
How to Optimize for Google’s AI Overviews
Ready to position your content for the new search landscape?
Here’s your quick checklist:
1. Focus on Unique Value
- Don’t just repeat what’s already out there.
- Provide original insights, practical advice, and clear, useful information.
- Think about how your content answers a user’s real question better than anyone else.
2. Use Natural, Conversational Language
- Write like you talk.
- Focus on clarity, not jargon.
- Answer the “how,” “what,” and “why” behind a question.
AI pulls content that sounds approachable and human—not overly technical.
3. Optimize for Specific User Intent
- Know what your audience actually wants when they search.
- Build your content around the user’s real goal, not just keywords.
Pro Tip: FAQ pages, How-To articles, and blog posts that directly answer common questions perform especially well.
4. Leverage Structured Data Markup
- Use schema markup to give search engines context clues about your content.
- Structured data helps Google understand your page better—and could help you get referenced in AI-generated summaries.
Want to Make Sure Your Website Isn’t Left Out of AI Overviews?
Our SEO experts at VGM Forbin are already optimizing for Google’s new search experience.
We can help you create content that ranks and shows up inside AI results.
Let’s talk about your SEO strategy
The Power of Blogging for SEO in 2025
Worried that blogging is dead because of AI? Don’t be.
Blogging is more important than ever—it’s just evolving.
Here’s why blogging still matters (and matters a lot):
1. Fresh Content = Higher Crawl Rates
Google still prioritizes fresh, updated, authoritative content.
New blog posts give search engines new reasons to visit (and reward) your website.
2. Showcase Your Expertise
Consistent blogging builds brand trust.
It shows customers—and Google—that you’re an expert who stays active and informed.
3. Answer More User Questions
Blogs give you the space to answer detailed, specific questions that might not fit neatly on your main pages.
This makes you a prime candidate for being referenced in AI Overviews.
4. Build Long-Term SEO Momentum
Unlike ads that stop working when you stop paying, great blog content compounds.
It keeps driving traffic and leads over time.
Don’t Let AI Overviews Pass You By
Google’s search is changing fast. But with the right strategy, you can stay visible, stay competitive, and even thrive in this new era.
At VGM Forbin, we specialize in helping businesses like yours:
- Build strong SEO foundations
- Create content that AI and people love
- Stay ahead of Google’s constant algorithm changes
Ready to get your SEO strategy future-proofed?
Schedule a free SEO consultation today
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