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Category: Digital Experiences

Google Ads Update: What Automatic Pausing of Low-Activity Keywords Means for Your Business
Google Ads Update: What Automatic Pausing of Low-Activity Keywords Means for Your Business

Starting in June 2024, Google will begin automatically pausing low-activity keywords to streamline campaign performance. Here are some of the details: 

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Google Ads

From Ideas to Impact: A Proven Framework for Effective Blog Planning
A Proven Framework for Effective Blog Planning

Do you find yourself swimming in a sea of ideas, yet struggling to transform them into captivating blog posts? Don’t worry. In this post, we’ll go over our organized framework for effective blog planning.

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blogging

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VGM Forbin: Your Dental Office’s All-in-One Digital, Web and IT Solution

In the dynamic landscape of dental practices, staying ahead requires more than just cleanings and fillings—it demands a robust digital presence and streamlined IT infrastructure. At VGM Forbin, we understand the unique needs

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dental clinic

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How to Craft Irresistible Email Subject Lines

Here's the million-dollar question: how do you make your email the shining star in a galaxy of messages? That's where the magic of crafting the perfect subject line comes in. It’s like the headline of your personal newspaper, the first hello

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email marketing

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Boosting Visibility: The Google Ad Grant for Marketing Success

 At VGM Forbin, we are passionate about helping nonprofits amplify their impact in the digital world. Today, we want to shine a spotlight on an incredible opportunity that many nonprofits may not be aware of - the Google Ad Grant Program. 

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The Ultimate HME Digital Toolkit
The Ultimate HME Digital Toolkit

Introducing “The Ultimate HME Digital Toolkit” your strategic asset for propelling your home medical equipment business into an era of digital excellence and securing a competitive edge. For over two decades, VGM Forbin has been navigating the

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Maximizing Visibility: How Adding Performance Max to SEM Supercharges Your Brand's Reach
Maximizing Visibility: How Adding Performance Max to SEM Supercharges Your Brand's Reach

Navigating today's digital landscape can feel like trying to catch smoke – your audience is everywhere, from social media to YouTube, Google, and beyond. Finding a way to grab their attention in this vast digital world may seem daunting but fear not!

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Performance Max

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Beyond Likes: Measuring the Real Impact of Social Media Campaigns

In the ever-evolving landscape of digital marketing, social media has become a performance stage where businesses vie for attention, engagement, and ultimately, conversions. However, the success of social media campaigns is often gauged by

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More Than Metrics: SEM’s Role in Building Brand Authority icon
More Than Metrics: SEM’s Role in Building Brand Authority

Welcome to the digital marketing arena where the rules of the game are constantly evolving. Today, we're zeroing in on a powerhouse player often misunderstood by many – Search Engine Marketing, or SEM.

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Email Update Alert! Gmail and Yahoo's Email Policy Changes Coming Soon
Email Update Alert: Gmail and Yahoo's Email Policy Changes Coming Soon

You’ve heard Gmail and Yahoo are making email policy changes coming in February 2024, but what are they? Think email authentication, easier ways to say 'adios' to those subscriptions, and even a reported spam threshold.

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