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Category: Search Engine Marketing

More Than Metrics: SEM’s Role in Building Brand Authority icon
More Than Metrics: SEM’s Role in Building Brand Authority

Welcome to the digital marketing arena where the rules of the game are constantly evolving. Today, we're zeroing in on a powerhouse player often misunderstood by many – Search Engine Marketing, or SEM.

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Digital Marketing Dishes: Comparing SEM's Easy Mac to SEO's Homemade Gourmet
Digital Marketing Dishes: Easy Mac (SEM) vs. Homemade Gourmet (SEO) - What’s the Difference?

In the wild world of digital marketing, there are two big players: SEM (Search Engine Marketing) and SEO (Search Engine Optimization). Let's break it down with a tasty comparison to everyone's go-to comfort food—macaroni and cheese.

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google partner
Elevating Excellence: VGM Forbin Earns Google Partner Status

VGM Forbin is thrilled to now be recognized as a Google Partner! Becoming a Google Partner is not just a recognition; it is a validation of our commitment to excellence in the world of digital marketing.

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Google Partner

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Case Study - Using Online Marketing to Grow Your HME Business

Jumping into the world of online marketing with both feet can be a daunting task for any healthcare business, especially when it’s totally unfamiliar. At VGM Forbin, our goal is to help you understand the benefits of online marketing and how it can be an asset in growing your HME business to help you reach more customers and give them the...

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Top Five Surefire Ways to Stay on Top of Google's Mind

Are you visible online? Take control of your Google presence by implementing (or improving) the following: Customer engagement Brand awareness Online reputation Search engine optimization strategy Search engine marketing advertising Create Google listing 1) Create and Update Your Google Listing Having a Google Listing for your...

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SEM Campaign Insights 
Search Engine Marketing Campaign Insights

We asked our industry expert, Joshua Schneiderman, to share his expertise when it comes to Search Engine Marketing (SEM) campaigns. Watch the video, here: Here is a quick overview about VGM ’s service offerings with industry expert, VGM Forbin's Marketing Director, Joshua Schneiderman VGM ’s mission is to help...

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Diving Deeper into Google Analytics Audience Reports
Diving Deeper into Google Analytics Audience Reports

Google Analytics stats are important to track, but where do you start? Google Analytics provides a robust amount of information on your site for you to use to make strategic decisions for your business. Here are important stats to track in Google Analytics Audience Reports. If you’d like to get more details on a specific report, you can pull...

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google analytics

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Striking SEM Success for a Credit Union

When you’re a marketing strategist at VGM Forbin, an important component of your job in the SEM space when working with clients is to help them own the moments that matter. Find out how we successfully did just this through continued success for a credit union. Our team had been working with a community credit union that began in August...

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Joshua Schneiderman

What Every HME Needs to Know About Communicating With Their Audiences
What Every HME Needs to Know About Communicating with Their Audiences

We asked our industry expert, Joshua Schneiderman, to share his expertise when it comes to marketing to HME audiences and how medical equipment differs from other verticals. Watch the video, here: What is the most important thing to remember for Medical Equipment businesses that might not apply to other industries? The dynamics between...

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HME business, medical equipment

Smiling Woman Scrolls an SERP Search Engine Results Page on Her Phone
SERP. What is a SERP in Google Searches or Bing Searches?

What is a SERP? What does SERP Stand for? What does SERP mean? SERP is an acronym that refers to a Search Engine Results Page. This is the page of results you get when you conduct a Google search or a search on Bing, Baidu, Yahoo, Duck Duck Go, YouTube, or even on Facebook. What does a SERP do? The SERP contains the answers to your...

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search engine, search engine marketing, search engine optimization, sem, SEO, serp