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Search Engine Marketing

Case Study – Using Online Marketing to Grow Your HME Business

Case Study - Using Online Marketing to Grow Your HME Business

January 5, 2023

Jumping into the world of online marketing with both feet can be a daunting task for any healthcare business, especially when...
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Google's mind picture with lightbulb

Top Five Surefire Ways to Stay on Top of Google's Mind

July 15, 2022

Are you visible online? Take control of your Google presence by implementing (or improving) the following: Customer engagement Brand...
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SEM Campaign Insights 

Search Engine Marketing Campaign Insights

May 23, 2022

We asked our industry expert, Joshua Schneiderman, to share his expertise when it comes to Search Engine Marketing (SEM) campaigns. Watch...
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Diving Deeper into Google Analytics Audience Reports

Diving Deeper into Google Analytics Audience Reports

May 2, 2022

Google Analytics stats are important to track, but where do you start? Google Analytics provides a robust amount of information...
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Striking SEM Success for a Credit Union

Striking SEM Success for a Credit Union

January 9, 2022

When you’re a marketing strategist at VGM Forbin, an important component of your job in the SEM space when working...
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What Every HME Needs to Know About Communicating With Their Audiences

What Every HME Needs to Know About Communicating with Their Audiences

December 1, 2021

We asked our industry expert, Joshua Schneiderman, to share his expertise when it comes to marketing to HME audiences and how...
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A Woman Scrolls an SERP Search Engine Results Page on Her Mobile Phone

SERP. What is a SERP in Google Searches or Bing Searches?

July 4, 2020

What is a SERP? What does SERP Stand for? What does SERP mean? SERP is an acronym that refers to a Search Engine Results...
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Share Google Analytics Access with an Analyst

February 29, 2020

There is so much data in the Google Analytics platform. It may seem impossible to find real, actionable meaning in all of those...
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A Journal and Pen, a Laptop, and a Mobile Phone Illustrate the Evolution of Blogs from Online Journal to Pre-Formatted, More Casual Site Content.

What is a Blog?

May 17, 2019

You may have been told you need a blog. If so, you've likely thought the following: I don't have time to write a...
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Signs Show the Way on a Rural Country Path the Way SEM ads on Google Help Guide Users to the Information They Need

What is SEM?

October 15, 2018

Search Engine Marketing (SEM) Explained Search Engine Marketing or SEM is a paid, inbound marketing strategy for which particular...
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