Category: Search Engine Marketing

Starting in June 2024, Google will begin automatically pausing low-activity keywords to streamline campaign performance. Here are some of the details: 

Google Ads

Introducing “The Ultimate HME Digital Toolkit” your strategic asset for propelling your home medical equipment business into an era of digital excellence and securing a competitive edge. For over two decades, VGM Forbin has been navigating the

Navigating today's digital landscape can feel like trying to catch smoke – your audience is everywhere, from social media to YouTube, Google, and beyond. Finding a way to grab their attention in this vast digital world may seem daunting but fear not!

Performance Max

Welcome to the digital marketing arena where the rules of the game are constantly evolving. Today, we're zeroing in on a powerhouse player often misunderstood by many – Search Engine Marketing, or SEM.

In the wild world of digital marketing, there are two big players: SEM (Search Engine Marketing) and SEO (Search Engine Optimization). Let's break it down with a tasty comparison to everyone's go-to comfort food—macaroni and cheese.

VGM Forbin is thrilled to now be recognized as a Google Partner! Becoming a Google Partner is not just a recognition; it is a validation of our commitment to excellence in the world of digital marketing.

Google Partner

Jumping into the world of online marketing with both feet can be a daunting task for any healthcare business, especially when it’s totally unfamiliar. At VGM Forbin, our goal is to help you understand the benefits of online marketing and how it can be an asset in growing your HME business to help you reach more customers and give them the...

Are you visible online? Take control of your Google presence by implementing (or improving) the following: Customer engagement Brand awareness Online reputation Search engine optimization strategy Search engine marketing advertising Create Google listing 1) Create and Update Your Google Listing Having a Google Listing for your...

We asked our industry expert, Joshua Schneiderman, to share his expertise when it comes to Search Engine Marketing (SEM) campaigns. Watch the video, here: Here is a quick overview about VGM ’s service offerings with industry expert, VGM Forbin's Marketing Director, Joshua Schneiderman VGM ’s mission is to help...

Google Analytics stats are important to track, but where do you start? Google Analytics provides a robust amount of information on your site for you to use to make strategic decisions for your business. Here are important stats to track in Google Analytics Audience Reports. If you’d like to get more details on a specific report, you can pull...

google analytics