CategoryDigital Marketing

By Joshua Schneiderman, SEM/PPC Program Lead Each month, we spend time getting to know new friends like you in the financial services industry. In order to develop the most productive marketing plan, we need to learn what makes your financial institution uniquely wonderful. After all, if people would just sit down and listen, they’d understand that your bank is warm and kind and altruistic, and they should leave their current, cold, heartless financial institution to bank with you, Read More

By Sean Dever, Web Marketer at VGM Forbin You may not think about your landing page when you're analyzing digital advertising results. The right landing page can make a successful search engine marketing campaign. Your ads make a promise. The landing page fulfills the promise. Importance to the Searcher Searchers turn to Google for their day-to-day search needs. When you create an advertisement for a specific product or service, you want to be the information they use to make a Read More

By Thea Nicholson, Web Marketer Blind dating can be terrifying, and with good reason. So many worries flash through your head, making it feel like a huge risk to trust your time to a complete stranger. This is a lot like what your customer experiences before deciding to buy your product or service. All of this uncertainty often leads to a fear of commitment, and the sale is lost. To ease the anxiety of unanswered questions, customers often look at ratings and reviews of your business online Read More

By Cassi Price, Manager of Marketing Strategy, VGM Forbin It’s no secret that advances in technology have taken the marketing world by storm, changing more rapidly each month. As a business owner, how do you keep up and decide where you should be committing your marketing efforts – oh, and with all that free time you have for marketing? I feel your pain. From this web marketing specialist’s point of view, here are the latest tactics that are top of mind and top of the newsfeed Read More

It’s a new year and boy, do we have some cheer! Here is a compilation of some posts you may have seen last month celebrating all that VGM Forbin has done. Here at Forbin, we strive to give our clients the finest work possible in order to increase website functionality, page reach, conversions and more. We’re proud of all we have accomplished, so we decided to share some of our greatest achievements, along with a few other great statistics about our industry. Enjoy!   Congratulations Read More

By Cassi Price, Manager of Marketing Strategy Do you remember a time when we didn’t have all the answers right at our fingertips? What year did this song come out? When is the Memorial Day parade? Where is that new greenhouse located? How can I stop my husband’s snoring?  Back in the day, we had to phone a friend, look at the newspaper or go to the library to find the answers. But today, the solution to the majority of our inquiries rests comfortably in the palm of our Read More

Katie Hansen – VGM Forbin, Web Marketing Specialist If you had to choose your largest issue as a financial marketer, I bet it would have something to do with measurement. Whether it’s a bank president who wants to know how many conversions you’ve achieved, or one of your local customers who asks why more people don’t like your Facebook page; measuring the progress of your marketing initiatives is a never-ending process. Today, I am happy to share HOW you can measure these Read More

Every HME provider wants to advance in their online search rankings because it has been proven that an increase in organic search traffic actually results in better business growth. However, due to ever-changing search engine optimization (SEO), it can be difficult for HME providers to advance in search rankings while following the web content accessibility guidelines (WCAG) outlined in the web accessibility initiative (WAI). To increase your search rankings this spring while ensuring Read More

“The ones who are crazy enough to think that they can change the world, are the ones who do.” – Steve Jobs In this pinnacle point in history, it can be all too easy to get lost in the future of business. With exciting digital advances happening every day, living in the here and now has become a secondary thought. However, by ignoring our lessons from the past, we are doomed to repeat our failures. In order to prosper, businesses must embrace technological change. The use of digital Read More

The Start of This Decade’s Great Inclusive Initiative By Cassi Price, Manager of Marketing Strategy and Christina Throndson, Director of Business Development This time last year, many health care business owners and internal marketing teams were learning about Web Content Accessibility Guidelines (WCAG) for the first time, sparked by an announcement made by the Department of Justice that the DOJ was planning to adopt WCAG 2.0 AA standards as part of the Americans with Disabilities Act. Read More