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Category: Digital Marketing

Google Ads Update: What Automatic Pausing of Low-Activity Keywords Means for Your Business
Google Ads Update: What Automatic Pausing of Low-Activity Keywords Means for Your Business

Starting in June 2024, Google will begin automatically pausing low-activity keywords to streamline campaign performance. Here are some of the details: 

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Google Ads

From Ideas to Impact: A Proven Framework for Effective Blog Planning
A Proven Framework for Effective Blog Planning

Do you find yourself swimming in a sea of ideas, yet struggling to transform them into captivating blog posts? Don’t worry. In this post, we’ll go over our organized framework for effective blog planning.

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blogging

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How to Craft Irresistible Email Subject Lines

Here's the million-dollar question: how do you make your email the shining star in a galaxy of messages? That's where the magic of crafting the perfect subject line comes in. It’s like the headline of your personal newspaper, the first hello

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email marketing

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Boosting Visibility: The Google Ad Grant for Marketing Success

 At VGM Forbin, we are passionate about helping nonprofits amplify their impact in the digital world. Today, we want to shine a spotlight on an incredible opportunity that many nonprofits may not be aware of - the Google Ad Grant Program. 

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The Ultimate HME Digital Toolkit
The Ultimate HME Digital Toolkit

Introducing “The Ultimate HME Digital Toolkit” your strategic asset for propelling your home medical equipment business into an era of digital excellence and securing a competitive edge. For over two decades, VGM Forbin has been navigating the

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Maximizing Visibility: How Adding Performance Max to SEM Supercharges Your Brand's Reach
Maximizing Visibility: How Adding Performance Max to SEM Supercharges Your Brand's Reach

Navigating today's digital landscape can feel like trying to catch smoke – your audience is everywhere, from social media to YouTube, Google, and beyond. Finding a way to grab their attention in this vast digital world may seem daunting but fear not!

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Performance Max

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Beyond Likes: Measuring the Real Impact of Social Media Campaigns

In the ever-evolving landscape of digital marketing, social media has become a performance stage where businesses vie for attention, engagement, and ultimately, conversions. However, the success of social media campaigns is often gauged by

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More Than Metrics: SEM’s Role in Building Brand Authority icon
More Than Metrics: SEM’s Role in Building Brand Authority

Welcome to the digital marketing arena where the rules of the game are constantly evolving. Today, we're zeroing in on a powerhouse player often misunderstood by many – Search Engine Marketing, or SEM.

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Digital Marketing Dishes: Comparing SEM's Easy Mac to SEO's Homemade Gourmet
Digital Marketing Dishes: Easy Mac (SEM) vs. Homemade Gourmet (SEO) - What’s the Difference?

In the wild world of digital marketing, there are two big players: SEM (Search Engine Marketing) and SEO (Search Engine Optimization). Let's break it down with a tasty comparison to everyone's go-to comfort food—macaroni and cheese.

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Digital Marketing Trends in 2024
Digital Marketing Trends in 2024

Remember the days when marketing was all about billboards, radio spots, and catchy TV commercials? Now it feels like a lifetime ago. Fast forward to today's world where digital marketing trends 2024 are already taking shape. 

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digital marketing trends