CategoryDigital Marketing

When you're working on or designing your online marketing items, whether that’s a Facebook post, blog or content for your website, you have an image in mind. However, don’t be so quick to pull the “perfect picture” straight from the web – there’s a good chance it’s copyrighted and could land you in a lot of hot water if used incorrectly.   Understanding image licensing is essential to using online images legally Read More

If you’re an independent home medical equipment provider, you know that it takes hard work to make sure your customers get the HME and DME supplies they need. You pride yourself on your customer service. So, how do you make sure you’re serving as many customers as possible? Your website is a critical tool that can attract new customers if you manage it properly. But what steps do you need to take to make sure your website sets itself apart from your competitors? With these Read More

Digital Banking is on the rise after necessary changes in 2020. You might be wondering—does that mean that brick-and-mortar banks are doomed to decrease? That’s a firm no! Community banking is all about catering the right products to the right audience. Keep reading to find out how you can compete with digital banks and continue to utilize your brick-and-mortar.  Let’s Define Digital Banking  The first way to compete in this new digital age is to define what Read More

Author: Thea Nicholson, Brand Marketing Lead ‘Cause we are living in a digital world, and I am a digital girl... is what I sing to myself as I work on digital marketing strategy. And it’s true! The world made a huge shift to digital with the whirlwind of the internet and even more so in the early 2000s with social media. Then we had the storm that was 2020, which forced any lingering businesses and individuals into a virtual reality (and not Read More

If you own a small business, the most important thing you can do in 2021 is amp up your online marketing. More and more people are spending extra time on their phones and computers and less time around others in person, making it vital that you get your name out there on the web. As you know, it’s hard to know what to believe and what to do when it comes to online marketing, so we’re here with a little true and false to show Read More

Throughout 2020, many businesses were forced to make changes to their operation on the fly to accommodate their customers during the COVID-19 pandemic. Many businesses were forced to incorporate more digital strategies in order to connect with their clients and deliver their products and services. And while these digital strategies can improve efficiencies at your business and free up time for your employees, they can also take away the personal touch of interacting with your Read More

As a business, you’re always looking for new ways to enhance your presence and engage others online. At VGM Forbin, we understand that it can be difficult keeping up with all of the different platforms and things you can be doing. That’s why we wanted to offer some basics on how your business can be engaging online to customers and potential customers to come!  Up Your Social Media Game  Don’t just post about your products. Let people see the Read More

At VGM Forbin, we’re all about providing our clients with comprehensive solutions to help them move the needle and meet the bottom line. The best way to do this is by partnering the knowledge of our marketing team with a spectacular website from our development team and Managed IT to keep things running smoothly. Our marketing solutions are perfect for small to medium businesses that either don’t have a marketing team or have limited time to put campaigns together. Our Read More

Search Engine Optimization (SEO) is a critical component of every bank’s marketing strategy. When building or updating your website, it’s important to consider how Google will interact with the site, and if it will rank well on Google search (or other search engines). When you rank on the first page of search results, you have a significantly higher chance of attracting traffic to your website and winning more customers. Here are a few tips to help local or regional Read More