Skip to Content

Tagmarketing

  • May 11, 2017

    Categories: Digital Marketing, Financial

    Katie Hansen – VGM Forbin, Web Marketing Specialist If you had to choose your largest issue as a financial marketer, I bet it would have something to do with measurement. Whether it’s a bank president who wants to know how many conversions you’ve achieved, or one of your local customers who asks why more people don’t like your Facebook page; measuring the progress of your marketing initiatives is a never-ending process. Today, I am happy to share HOW you can measure these

    Tags: Banking, Financial, KPI, marketing, Measurement

  • May 24, 2016

    Category: Financial

    Matt Cunard, Sr. Digital Marketer When you first find out you’re going to a huge marketing conference in Las Vegas, a lot of thoughts flood through your mind. Many of them have nothing to do with marketing.   It was going to be my first time in Vegas, and I had no idea what to expect. Would I get sucked into a high stakes poker game, eventually taking home the grand prize, or find myself dubiously stumbling into a mob-affiliated situation in which I’d end up buried out in the

    Tags: marketing

  • May 5, 2016

    Categories: Financial, Online Marketing

    Matt Cunard, Sr. Digital Marketer   April was Community Bankers Month, during which my colleagues and I had a lot of different interactions with clients, prospects and fellow financial marketers. The same phrase kept popping up in conversations: “We know we need to do more.” We heard it on the phone with clients, in person at sales presentations and from numerous marketers at the Iowa Bankers Association Marketing Conference last week.   And not everyone’s

    Tags: marketing

  • April 19, 2016

    Categories: Financial, Online Marketing

    Matt Cunard, Sr. Digital Marketer, VGM Forbin "How can we help our customers achieve a higher marketing ROI?” In our planning for the Iowa Bankers Association Marketing Conference next week, myself and other members of our team have asked this question many times. Even though we aren’t bankers, we know challenges exist for bank marketing teams in regard to ROI.   The Financial Brand’s 2016 Financial Marketing survey revealed telling statistics showing how both senior

    Tags: marketing

  • April 18, 2016

    Categories: Financial, Online Marketing

    Matt Cunard, Senior Digital Marketer How familiar does the following scenario sound? Your bank just wrapped up its latest product or service campaign. You meet with executive staff to go over the results, but you’re having a bit of difficulty. You didn’t have the tools in place to measure your campaign, so there aren’t any definitive results to stand on. However, you did the best you could with the shoestring budget you were given.   The result is a meeting that is

    Tags: marketing

Help Back to Top