A Beautiful Website Isn't EnoughYou Need to Be Found
Your healthcare business provides essential services that improve lives. But if your website isn’t showing up in search results, potential patients and caregivers may never know you exist. That’s where Search Engine Optimization (SEO) comes in.
At VGM Forbin, we help healthcare providers like home medical equipment suppliers, in-home care services, and home modification companies get found online. Our healthcare SEO strategies are designed to increase your visibility in search engines, drive qualified traffic to your site, and ultimately help more people access the care and equipment they need.
Why You Should Care About Your Website’s SEO
68
of trackable website traffic begins with a search engine
35
of users search for services from local businesses multiple times each week
46
of Google searches are from users looking for local products and services
Forbin’s Approachto Healthcare SEO
Our SEO Strategy begins with analyzing your local competitors to determine opportunities that your business can capitalize one. From there, we deploy a multi-faceted approach focusing on two key elements - technical SEO and on-page content.Each of these elements includes multiple strategies.
Technical SEO Strategies
We take care of the technical side of SEO so your website is optimized for search engines and ready to rank.
Google Search Console Verification
We verify your website with Google Search Console to monitor performance and identify any crawl issues that could impact your visibility.Site Error Monitoring
We regularly check for and resolve site errors that could prevent your pages from being indexed properly.XML Sitemap Management
We create and submit your sitemap to ensure search engines can easily find and index all your important pages.Page Speed Optimization
A fast-loading website improves user experience and helps boost your rankings in search results.
On-Page SEO Strategies
We optimize your website content to ensure it’s both search engine-friendly and patient-focused.
Keyword Research
We identify the most relevant and high-performing keywords for your services—like “oxygen concentrator rental” or “in-home nursing care”—to help you reach the right audience.Keyword-Rich Content Creation
We write and optimize content that clearly explains your services while incorporating the keywords your audience is searching for.Alt Text for Images and Links
We add descriptive alt text to all images and links to improve accessibility and help search engines understand your content.Internal Linking Strategy
We create a logical linking structure that guides visitors through your site and helps search engines crawl it more effectively.
Tell Us About Your SEO Needs
