Blog SuccessWork Examples
Blogging can be your site's super power when used correctly. Blog posts provide unique, searchable content to your website that can be used to boost your other marketing channels. You can link to blog posts from your company's social media profiles, emails and paid search ads. Here is how Forbin's blogging services have helped businesses across the country:
Piedmont Medical Solutions
Piedmont Medical Solutions is a multi-service provider focused on diabetes and adult incontinence management in North Carolina. Adding regular blog posts to the Piedmont Medical Solutions website helped boost organic traffic by 90% while also improving retention and conversion metrics. By writing content that resonated with users, the website experienced:
- 94% increase in new visitors
- 32% increase in average session duration
- 1,328% increase in overall pageviews for the blog
Bloom Manufacturing
Even niche industries can see success when blogging around the right topics. Forbin wrote blogs for Bloom Manufacturing, a winch manufacturer based in Independence, Iowa, that leaned into their niche audience. While these blogs were written with winch users in mind, the content is accessible for anyone and features strong imagery to showcase the company's winches in action. Utilizing this strategy allowed the Bloom Manufacturing to:
- Keep the audience engaged with a low bounce rate of just 35%
- Wrack up pageviews to the blog with nearly 18,000 blog page views in 2024
- Keep the audience on the site with an average session duration of more than 2 minutes that greatly exceeds industry standards.
CarePro Health Services
CarePro is a home health care and pharmacy services provider located in Cedar Rapids, Iowa. Forbin's built blog posts around their customers' interests and tied them in with monthly promotions for products and services. This resulted in exceptional year-over-year growth:
- Nearly 28,000 blog pageviews, a 44% growth
- The top blog post amassed more than 7,100 views
- Users remained engaged, with blog posts having a 48% bounce rate, far below the industry average of between 60-70%.
