SEM MarketingWork Examples
Search Engine Marketing utilizes paid search and display ads to provide the most measurable results for any marketing strategy. An effective SEM strategy allows you to see exactly how far your marketing dollars are going and easily track your ROI. Forbin's SEM successes span multiple industries.
CSE Federal Credit Union
CSE Federal Credit Union is a member-owned credit union based in Canton, Ohio with more than 49,000 members. By building campaigns the right way focusing on meaningful ad copy that led users to the right landing page with the right conversions set up, Forbin was able to deliver:
- 11,000 clicks per month
- 20% click-thru rate
- 3,000 conversions per month at just $0.60 per conversion
In a more targeted campaign Forbin was able to spend $2,300 that delivered more than 1,000 phone calls and clicks to the website that resulted in a total of 24 funded loans with an estimated profit of 20 to 25 times the original investment.
ShopRotech
Rotech is one of the leading brands in the home healthcare industry and has been a Forbin client for several years. The key to any successful SEM campaign is to listen to the data and adapt when necessary. After several months of the website receiving no valuable conversions took a more guided approach to paid search campaigns, which rapidly improved results:
- Average cost-per-click went from $2.30 to under $1.00
- Monthly conversions climbed to between 40 and 70 each month
A simple adjustment in ad strategy helped provide strong, profitable growth that makes SEM a powerful tool for Rotech.
