Connect with Patients and CaregiversWhen They Need You Most
In today’s digital-first world, your potential customers—whether they’re aging adults, caregivers, or healthcare professionals—are searching online for solutions. Whether it’s a CPAP machine, a stairlift, or home accessibility modifications, Search Engine Marketing (SEM) ensures your business appears at the top when it matters most.
At VGM Forbin, we specialize in SEM strategies tailored to the unique needs of healthcare businesses. Our goal is simple: drive qualified traffic to your website and convert that traffic into loyal customers. Click the button below to work with us to build a digital strategy that supports your mission and grows your business.
Paid Search Launches Your Marketing Strategy
63
of internet users will navigate to a site through a Google paid search ad
55
of people that click on paid Google search ads prefer text-based ads
27
increase in profits are seen in companies who combine SEO and SEM marketing
Forbin’s Approachto SEM for Healthcare Providers
Discovery & Strategy
We begin by learning about your business, your service area, and your ideal customers. Whether you serve a local community or a broader region, we tailor your SEM strategy to match your goals—be it increasing foot traffic, generating phone calls, or boosting online form submissions.
Campaign Creation
Our team builds custom campaigns that reflect your brand and speak directly to your audience. We use targeted keywords, compelling ad copy, and location-based targeting to ensure your ads reach people who are ready to take action.
Optimization & Management
SEM isn’t a “set it and forget it” strategy. We continuously monitor your campaigns, adjusting bids, refining keywords, and testing new ad variations to maximize your return on investment.
Transparent Reporting
You’ll receive regular reports that show how your campaigns are performing—clicks, conversions, cost-per-click, and more. We’ll walk you through the data so you always know where your marketing dollars are going.
Why SEM Works for Healthcare Businesses
- Immediate Visibility: Appear at the top of search results when someone needs your services.
- Highly Targeted: Reach people based on location, search intent, and even device type.
- Flexible Budgeting: Start small and scale as you see results.
- Measurable Results: Track every click, call, and conversion.
Tell Us About SEM Needs
