SEO MarketingWork Examples
Search Engine Optimization is the least flashy of all online marketing services but provides meaningful results that can establish your business as a local an industry leader. Forbin's SEO strategies are built around creating a technically-sound, error-free website and making content updates around actionable keywords, all while monitoring competitors keyword performance. This approach results in strong websites that perform well in organic searches while providing a strong foundation for other recurring marketing services.
Locke Funeral Services - Local Focus Yields Impactful Results
Locke Funeral Services is located in Waterloo, Iowa and Forbin developed a strategy around one clear goal - capturing local search traffic. By prioritizing the site experience for local users and leveraging high-traffic areas of the website to drive users to high-value conversion opportunities, Forbin was able to help Locke Funeral Services corner the market and dominate organic search performance. Locke now ranks for more than 14,000 keywords, while local competitors combine for roughly 2,500 keywords. This strategy has led to an average of 260 conversions per month and drastic increases in engagement and retention metrics.
Banterra Bank
Banterra Bank is a regional bank serving customers across 6 states. Forbin's SEO strategy for this client focused on developing a strong SEO foundation that allowed the site to be easily indexed by search engines and eliminated technical errors. This was paired with a targeted keyword strategy prioritized "striking distance" keywords that Banterra ranked anywhere from 11-35 in organic search rankings. This resulted in improved retention and increased conversions for the site, with an average of 250 key event conversions per month.
