Build Trust and Stay Top-of-MindWith Patients and Caregivers
Your customers are on social media—whether they’re adult children researching care options for aging parents or individuals managing chronic conditions. Social media is more than just a place to post updates; it’s a powerful tool to build trust, educate your audience, and grow your healthcare business. At VGM Forbin, we help age-in-place businesses like yours use social media to connect with the right people, at the right time, with the right message.
Why Social Media Marketing Matters
97
of digital consumers have utilized a social media platform in the last 30 days
51
of people say they are most likely to share video content with friends and family
40
of people report organically finding a product through social media
Our Social Media Management Process
Strategy Development
We start by learning about your business, your services, and your audience. Then we create a custom strategy that aligns with your goals—whether that’s increasing awareness, generating leads, or promoting specific services like lift chairs or bathroom safety installations.
Content Creation
Our team crafts engaging, compliant, and informative content tailored to your audience. From educational posts about sleep apnea to behind-the-scenes looks at your team, we help humanize your brand and build trust.
Scheduling & Publishing
We manage your content calendar and ensure your posts go out consistently across platforms. You’ll never have to worry about what to post or when to post it.
Monitoring & Engagement
We monitor your accounts for comments, messages, and reviews—responding promptly and professionally to keep your online reputation strong.
Reporting & Optimization
You’ll receive regular reports showing how your content is performing. We use this data to refine your strategy and ensure your social media efforts are driving real results.
What Makes Our Approach Different
- Healthcare-Focused: We understand the sensitivities and regulations of marketing in the healthcare space.
- Audience-Centric: We speak directly to your customers—patients, caregivers, and healthcare professionals.
- Turnkey Service: From strategy to execution, we handle everything so you can focus on running your business.
Tell Us About Your Social Media Needs
