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Category: Search Engine Optimization

Digital Marketing Dishes: Comparing SEM's Easy Mac to SEO's Homemade Gourmet
Digital Marketing Dishes: Easy Mac (SEM) vs. Homemade Gourmet (SEO) - What’s the Difference?

In the wild world of digital marketing, there are two big players: SEM (Search Engine Marketing) and SEO (Search Engine Optimization). Let's break it down with a tasty comparison to everyone's go-to comfort food—macaroni and cheese.

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Digital Marketing Trends in 2024
Digital Marketing Trends in 2024

Remember the days when marketing was all about billboards, radio spots, and catchy TV commercials? Now it feels like a lifetime ago. Fast forward to today's world where digital marketing trends 2024 are already taking shape. 

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digital marketing trends

Elevate Your Business with Vpress: Your Ultimate Blogging Platform
Elevate Your Business with VPress: Your Ultimate Blogging Platform

Are you ready to supercharge your online presence and skyrocket your leads? Look no further than VPress, the powerhouse blogging platform brought to you by VGM Forbin. In a digital landscape where 80% of internet users engage with both social media

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blogging, blogging series

Targeted Content: Hitting the Mark to Generate Leads
Targeted Content: Hitting the Mark to Generate Leads

Crafting targeted content for your blog and website is like being a skilled archer. You need to know your target, aim accurately and release at the right time. Your audience is your target – and knowing their needs, preferences, and pain points

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blogging, blogging series

Serving Up Your Website: The Recipe You Need to Improve SEO Rankings
Serving Up Your Website: The Recipe You Need to Improve SEO Rankings

If you’re craving higher SEO rankings, we’ve got the recipe for success. Forget about keyword stuffing; it’s all about serving up top-quality content that both Google and your readers will devour.  

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blogging, blogging series

5 Reasons Why Your Business Needs a Blog (And How to Get Started)
5 Reasons Why Your Business Needs a Blog (And How to Get Started)

Are you missing out on a game-changing opportunity for your business? If you're not blogging, you might be! Blogs are a great way for businesses to connect with their target audience, establish themselves as thought leaders in their industry,

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blogging, blogging series

a person working at their computer
Why Having an Efficient and Responsive Website is Critical for Your Business

With the widespread availability of the internet, consumers now have easy access to information at their fingertips. As a result, creating an attractive and user-friendly website has become crucial for businesses.

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Unlocking the Power of Alt Text: A Comprehensive Guide to Creating Accessible and SEO-Friendly Images and Links
Unlocking the Power of Alt Text: A Comprehensive Guide to Creating Accessible and SEO-Friendly Images and Links

As a digital marketing agency, we know how important it is to make your website accessible to as many people as possible. One of the ways we do this is by using alt text. But what exactly is alt text, and why is it so important?

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alt text, SEO, website accessibility

someone typing on a computer
Blogging Basics: Best Practices for Writing SEO-Friendly Blog Posts

Blogging is a great way to share your expertise, build your brand, and connect with your audience. However, if you want your blog to be successful, it's important to write SEO-friendly blog posts. SEO, or search engine optimization, is the practice

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someone's phone with Google pulled up
Use Your Google Business Profile to Draw More Patients

A Google Business Profile can be Powerful for Your Physical Therapy Practice Physical Therapists, Occupational Therapists, and other Rehab Professionals - did you know that your Google Business Profile (GBP) can be a very powerful tool for drawing potential patients to your practice? Google Business Profile optimization is one of the best ways...

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google business profile, Google Listings, google maps