Simplifying the HME Purchase Journey from Click to Care

A Turnkey eCommerce Platform Created for HME Providers to Improve Patient Service and Boost Revenue 

Helping patients get the medical equipment they need shouldn’t feel like a maze.  

But for many home medical equipment providers, the process still feels messy. Your team is juggling phone orders, insurance rules, catalogs, shipping, and refills. Patients are trying to figure out what to order and where to order it. 

That is exactly why we built HMECommerce. 

HMECommerce is a turnkey ecommerce platform created for HME providers. It is an online medical equipment store that is built for healthcare from day one. Patients can shop, order, and reorder supplies online. You can serve cash, prescription, and insurance patients in one place without running a full ecommerce project on your own. 

Let’s take a look at how HMECommerce supports the full patient journey and why it is a smart way to grow your HME business online. 

Does My HME Business Even Need an Ecommerce Website? 

Yes. Patients and caregivers start online now more than ever. They search on their phones, compare product details, and expect the same smooth experience they get from big retail brands. 

If your business can’t offer a simple path to purchase, you risk: 

• Losing cash pay sales to big box sites 

• Spending extra time on phone calls for basic questions 

• Missing refill opportunities for existing patients 

An HME specific ecommerce platform makes it easier for people to find you, understand your products, and place orders on their own time. HMECommerce helps you do that without starting from scratch. 

Help Patients Find The Right Products Fast 

Most patients and caregivers land on your website with a clear goal. They need a specific item or type of product, and they want to find it quickly. HMEcommerce is designed to make that easy. 

Patients and caregivers can: 

• Browse a pre-populated catalog that includes VGM Fulfillment consignment products 

• Use search, filters, and categories to narrow down to what they need 

• Shop on an ADA-friendly, mobile-ready design that works on phones, tablets, and desktops 

For your team, that means: 

• You do not have to build a full medical equipment catalog from the ground up 

• Product data and categories are already organized for HME buyers 

• Your online store is built with accessibility in mind from day one 

All of this supports better search engine optimization (SEO) as well. Clean product structure and clear categories help search engines understand what you sell, which can improve your visibility when people search for terms like medical equipment online or HME provider near me. 

Build Trust With Clear, Professional Product Pages 

Medical purchases are a big deal. Patients want to know they are buying the right item, from a business they can trust. 

HMEcommerce helps you create product pages that are clear and consistent. 

Your online store can include: 

• Accurate product descriptions and specifications 

• Clear pricing, including MSRP and MAP when needed 

• Product photos that match your brand style 

• Your logo, colors, and branding across every page 

If you want to go further, you can pair your store with digital marketing support. Search engine optimization and paid ads can help more patients discover your online medical supply store when they search for home medical equipment in your area. 

Make Checkout Simple, Secure, and Compliant 

Once someone has added items to their cart, checkout should feel easy and safe. HMEcommerce is built around real HME workflows, including prescription and insurance related needs. 

With HMEcommerce you get: 

• HIPAA compliant hosting and secure handling of patient information 

• ABN form authorization capture and storage for Medicare-related purchases 

• Familiar payment gateway options patients already know 

• Automatic order status updates, so people are not left wondering what is happening next 

This protects both your business and your patients. You reduce risk around privacy and documentation while giving people a smooth experience from cart to confirmation. 

Deliver Care With Confidence Through VGM Fulfillment 

A great checkout flow is only part of the patient experience. Delivery matters just as much. 

Because HMEcommerce connects with VGM Fulfillment, your store can offer: 

• Reliable shipping and on time delivery 

• Easy reorder options for supplies people use on a regular basis 

• Options for patients to buy items that may not be fully covered but still support their care 

You do not have to manage a large inventory or build a full shipping operation. You can lean on a fulfillment partner that understands the HME world and already supports providers like you. 

How HMEcommerce Helps Your Team 

HMEcommerce is not just about giving patients a nicer website. It is also about giving your staff back time and clarity. 

With HMEcommerce your team can: 

• Spend less time answering basic questions about products and refills 

• Reduce manual catalog updates and one-off workarounds 

• Capture more cash pay and supplemental orders that might otherwise be lost 

• Use built in reporting to see top selling products, coupon performance, and payment history 

Instead of wrestling with tools that were not built for healthcare, you get an HME ecommerce platform that already fits your day-to-day work. 

Why Choose VGM Forbin? 

• Experience: Proven success helping HME businesses grow 

• Reliability: Smooth operations  

• Customization: Your store reflects your brand identity 

• Support: Ongoing training and assistance to maximize ROI 

Frequently Asked Questions About HMEcommerce 

Q: Is HMECommerce only for cash pay orders? 

No. HMECommerce works well for cash pay, but it also supports workflows for prescription and insurance-related orders. This includes ABN form capture and storage for Medicare-related purchases as part of the checkout process. 

Q: Can I use HMECommerce if I already have a website? 

Yes. You can link to your HMECommerce store from your existing website or add it into your main navigation. Patients get a smooth experience and you do not have to rebuild your current site from scratch. 

Q: Do I have to manage shipping myself? 

Not necessarily. HMECommerce is designed to work with VGM Fulfillment so they can handle shipping for many products. If you want to keep certain items in house, you can still do that. 

Q: Is HMECommerce customizable for my brand? 

Yes. Your store uses your logo, colors, and brand voice. You can highlight certain categories, run coupons, and adjust featured products. If you want extra support, the Forbin team can also help with digital marketing to bring more traffic to your store. 

Q: How long does it take to launch an HME ecommerce site? 

Timelines can vary based on your content and approvals, but HMECommerce is built to get you online faster than building a custom ecommerce site. Because the catalog and core features are already in place, you can focus on your branding, key pages, and launch plan. 

Ready to Serve Patients Better Online? 

With HMEcommerce, you can expand your reach, simplify operations, and deliver care with confidence. Let VGM Forbin support your growth while you focus on what matters most: your patients. 

Request a demo from the team at VGM Forbin. We will walk you through the platform, answer your questions, and help you decide if HMECommerce is the right next step for your HME business. 

Schedule Your HMECommerce Demo Today