Category: Healthcare

Is your website working for you or against you? By tracking analytics, you can turn your website into a data-driven tool for business growth. Learn how to do so with these 7 tips.

Analytics, blogging, google analytics, Healthcare, HME, Search, sem, SEO, website, website analytics

Discover the 2025 HME Digital Marketing Toolkit, designed to enhance your online presence and connect more effectively with customers. Download now to boost your social media, SEO, and email campaigns.

Digital marketing, Healthcare, HME, toolkit

Competing with giants like Amazon can be tough, but personalized service is your secret weapon. Learn more about how to leverage it in our latest blog.

eCommerce, Healthcare, HME, HMECommerce, home medical equipment, website

2023 saw a major increase in cyber attacks within the healthcare industry. Let's take a look at 2024 healthcare data breach trends and cybersecurity strategies to mitigate them.

cyber attacks, cybersecurity, data breach, Healthcare, IT Services, malware, phishing, ransomware

Jumping into the world of online marketing with both feet can be a daunting task for any healthcare business, especially when it’s totally unfamiliar. At VGM Forbin, our goal is to help you understand the benefits of online marketing and how it can be an asset in growing your HME business to help you reach more customers and give them the...

  What Exactly is MFA? What are Different Types of MFA? Why is MFA Important? What are Examples of MFA? Should You Implement MFA? What is Multi-Factor Authentication  When you sign into an account, you are authenticating that you are who you claim to be. Checking your email, accessing your bank account, checking...

2-factor authentication, data security, multi-factor authentication

If you knew 80% of internet users interact with both social media and blogs, would you consider a blog? You might wonder, why do I need a blog? First, businesses with blogs produce, on average, 67% more leads monthly than those without blogs. In fact, businesses that utilize blogs on their page get 55% more website visitors than businesses that...

Jamie Swart

We asked our industry expert, Joshua Schneiderman, to share his expertise when it comes to marketing to HME audiences and how medical equipment differs from other verticals. Watch the video, here: What is the most important thing to remember for Medical Equipment businesses that might not apply to other industries? The dynamics between...

HME business, medical equipment

Ensure Strong Internet Presence Does anyone remember when simply having a website used to be enough? That is not the case anymore, as discussed in a previous blog post earlier about your digital destiny. Your website needs to be user-friendly, mobile-friendly, accessible, optimized for search, updated very regularly and state what your company does...

Definition of Complex Rehab Examples of Complex Rehab Technology Considerations for Selecting CRT Illnesses or Injuries Requiring CRT VGM Forbin works with several Complex Rehab therapists and equipment dealers. Within the medical equipment industry, the term is well known. However, for those who don't spend as much time with occupational...

Complex Rehab