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  • March 21, 2021

    Categories: Healthcare, Healthcare Websites, Website Accessibility, Website Development

    California passed the California Consumer Privacy Act (CCPA) in 2018 and made modifications to the Unruh Civil Rights Act in 2015. Both the CCPA and the Unruh Civil Rights Act govern websites for businesses in California and businesses with branch locations in California. These standards give more control to consumers about what personal information is collected online and ensures website accessibility for residents of all abilities.  We’ve recently seen litigation over website compliance

    Tags: Compliance, web accessibility, website compliance

  • December 7, 2020

    Categories: Healthcare, Online Marketing

    When it comes to helping customers pick out the right gifts for parents, grandparents and other aging loved ones, we understand the complications. You want to find something that is practical and useful, but also something they will enjoy. There are many home medical equipment products and supplies that you can promote to fit all of their wants and needs. This holiday season, we’re here to assist you by providing you with

  • October 21, 2020

    Categories: Healthcare, Website Development

    Healthcare providers don’t get into the healthcare industry to become marketing extraordinaires. You got into this industry to help people with their health needs. Whether that’s with a medical degree or certification that allows you to diagnose and treat patients or you saw a need for quality medical equipment in your area— you likely didn’t open up shop out of excitement about building a website. Don’t worry, we did! As a marketing

  • October 19, 2020

    Categories: Digital Marketing, Healthcare, Online Marketing

    If you're starting to develop your business's digital marketing strategy, there are are a lot of learning curves to overcome. Don't worry, VGM Forbin is here to help guide you toward a winning strategy! Today we're going over how to develop HME landing pages for lead generation. Online landing pages are simply where an individual “lands” after clicking on a link that’s provided to them. This can be a page that’s on your website or a stand-alone page that

  • September 28, 2020

    Categories: Financial, Healthcare, Website Accessibility

    While it may seem like only a small percentage of individuals have a disability, the CDC states otherwise. 26% of U.S. adults live with some type of disability - that’s ¼ of the population. Unfortunately, 98% of the Internet’s frequently viewed web pages have accessibility barriers. We know, it's hard to believe but it's true! And now that you’re aware of the statistics, it’s time to

    Tags: website accessibility

  • September 21, 2020

    Categories: Healthcare, Website Development

    Why We Offer Templates  After working with healthcare professionals for over two decades, we know that healthcare providers are looking for these four things when it comes to a website:  Easy to update platform for individuals who juggle multiple roles  Clean, mobile friendly design for customers  Content that clearly communicates who the business is and what they do  An affordable option that doesn’t look “cheap”  That’s

  • August 17, 2020

    Categories: Healthcare, Website Development

    You know that you need to have an online presence to sell your products... but where do you start? Your two options include a standard catalog of products or a comprehensive eCommerce solution. In this article, we’ll walk through the differences between these two solutions and how an HME provider can decide which one is best for them. Because there is no clear-cut answer, the solution you go with is all about your business’s specific needs.   Here’s

  • July 27, 2020

    Categories: Healthcare, Healthcare Websites, IT Services, Website Development

    Any business associated with the healthcare industry needs to be aware of HIPAA guidelines for websites. VGM Forbin has developed hundreds of websites for doctors, HME providers, DME providers and even equipment manufacturers, so you can say we’ve been around the block with HIPAA compliance for websites. In our experience with the healthcare industry, many medical equipment providers were previously able to focus on their brick and mortar stores, but COVID-19 has

  • July 17, 2020

    Categories: Case Studies, Healthcare, Healthcare Case Study

    As a full-service website development, IT and marketing company, we take a wholistic approach to digital marketing. We often begin by developing a mobile-first, user friendly website designed to accomplish the client’s business goals, like contacting a sales rep, for example. Then we work on marketing tactics to bring the target audience to the website. We have a longstanding relationship with a wheelchair ramp manufacturer in the

  • June 15, 2020

    Categories: eCommerce, Healthcare

    As obvious as this may seem, eCommerce websites should be focused on driving as many sales as possible for your business. More sales means more revenue, and more revenue comes when your customers can make purchases easily on your site. But are you giving your customers the ability to make ordering more products as easy as possible? There are several upgrades you can make to your eCommerce platform that improve the user experience of your site while encouraging your customers to order more products.

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