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Category: Healthcare

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Case Study - Using Online Marketing to Grow Your HME Business

Jumping into the world of online marketing with both feet can be a daunting task for any healthcare business, especially when it’s totally unfamiliar. At VGM Forbin, our goal is to help you understand the benefits of online marketing and how it can be an asset in growing your HME business to help you reach more customers and give them the...

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Multi-Factor Authentication Image Showing a Tablet and a Phone
What is Multi-Factor Authentication?

  What Exactly is MFA? What are Different Types of MFA? Why is MFA Important? What are Examples of MFA? Should You Implement MFA? What is Multi-Factor Authentication  When you sign into an account, you are authenticating that you are who you claim to be. Checking your email, accessing your bank account, checking...

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2-factor authentication, data security, multi-factor authentication

Boost Your HME With a Blog
Boost Your HME with a Blog

If you knew 80% of internet users interact with both social media and blogs, would you consider a blog? You might wonder, why do I need a blog? First, businesses with blogs produce, on average, 67% more leads monthly than those without blogs. In fact, businesses that utilize blogs on their page get 55% more website visitors than businesses that...

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Jamie Swart

What Every HME Needs to Know About Communicating With Their Audiences
What Every HME Needs to Know About Communicating with Their Audiences

We asked our industry expert, Joshua Schneiderman, to share his expertise when it comes to marketing to HME audiences and how medical equipment differs from other verticals. Watch the video, here: What is the most important thing to remember for Medical Equipment businesses that might not apply to other industries? The dynamics between...

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HME business, medical equipment

What is Complex Rehab?

Definition of Complex Rehab Examples of Complex Rehab Technology Considerations for Selecting CRT Illnesses or Injuries Requiring CRT VGM Forbin works with several Complex Rehab therapists and equipment dealers. Within the medical equipment industry, the term is well known. However, for those who don't spend as much time with occupational...

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Complex Rehab

Does Your Current Website Get the Job Done or is it Just Good Enough?
Does Your Current Website Get the Job Done or is it Just Good Enough?

Ensure Strong Internet Presence Does anyone remember when simply having a website used to be enough? That is not the case anymore, as discussed in a previous blog post earlier about your digital destiny. Your website needs to be user-friendly, mobile-friendly, accessible, optimized for search, updated very regularly and state what your company does...

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Top Tips
“Don't Forget List” for Every Business During the Pandemic

We’re still here. We’ve been here pre-COVID-19, during COVID-19 and eventually post-COVID-19 while also starting to live a little more normally, pre-Delta Variant, during the thick of Delta Variant and soon after. Do you see a theme? This is knowingly a scary time during this pandemic, but what doesn’t have to be is your dedicated...

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pandemic resources

It's Time to Get Intentional with the Patient Experience
It's Time to Get Intentional with the Patient Experience

We hope you were able to take away some good information to your team in the first part of our blog series about asking for feedback and how it directly correlates with increasing revenue. Now, it's time to dive into getting intentional with the patient experience. Communicate Core Services and Humanize Your Brand Now, more than ever, it is...

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Lindy Tentinger, patient experience

HME Walker Being Used to Walk through a Living Room.
HME

What is HME? HME is short for Home Medical Equipment. Home medical equipment items are largely used in private homes or care facilities to aid people in their day-to-day lives. Some help overcome health challenges, some aid in healing, others are just meant to facilitate an aspect of healthy living. HME Definition Home Medical Equipment (DME):...

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definitions, HME, medical equipment

Compliance Over Complaints: Website Regulations for Businesses
Compliance Over Complaints: Website Regulations for Businesses

If you’re like most small business owners, you’re busy making sure customers are helped, bills are paid, employees are scheduled to work; the list goes on. Now, on top of everything you do, you need to maintain a website that meets several different sets of compliance guidelines. We get it. This dilemma is exactly why VGM Forbin created website...

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website compliance, website regulations