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  • March 15, 2017

    Categories: Financial, Online Marketing

    Of all the awesome online marketing channels, robust digital tools and data analytics platforms available to banks these days, there is one channel that can impact how well all of these work: search engine optimization, or SEO. Chances are your online marketing efforts (social, search, paid ads, email, etc.) point traffic to your website. But if your bank’s website and user experience are ugly and sluggish, the greatest online marketing tactics in the world aren’t going to provide

    Tags: SEO

  • June 23, 2016

    Categories: Custom and Specialty, Financial, Healthcare, Online Marketing

    Matt Cunard, Sr. Digital Marketer When you purchase a product, you expect it to be complete. Just imagine if Big Macs suddenly had no special sauce, if iPhones couldn’t download apps or Campbell’s chicken and noodle soup was just noodles. There would be riots in the streets.   When it comes to your company’s website, however, it’s much harder to say when it’s done. Why? Because just like your business, your website should continue to grow and evolve. 

    Tags: SEO

  • March 9, 2016

    Category: Online Marketing

    Steven Eilers, Forbin Web Marketing Specialist   “The trouble with most of us is that we'd rather be ruined by praise than saved by criticism.” ― Norman Vincent Peale If you are a home medical equipment business owner or manager, you have probably heard your share of criticism or bad reviews about yourself, your business, your products, or your employees. At times it may be warranted, but many more times its provided by someone who is just angry and wants to be heard

    Tags: reputation management, SEO

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