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Smiling Woman Scrolls an SERP Search Engine Results Page on Her Phone

July 4, 2020

Definitions Digital Marketing Search Engine Marketing Search Engine Optimization

SERP. What is a SERP in Google Searches or Bing Searches?

Learn more about the importance of Search Engine Result Pages, also known as SERPs. Learn more about why SERPs are important and what goes into determining your website appearing as a result for an organic search on a search engine like Google.

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search engine, search engine marketing, search engine optimization, sem, SEO, serp

Connected Hands of Silhouettes Like Backlinks Connecting Websites

May 20, 2020

Definitions Search Engine Optimization

Backlinks - What are They and Why are They Important?

What are Backlinks? Backlinks are links from other sites to your site. Those links back to your site are an SEO ranking factor because they show how your site is connected and possibly even well-regarded by others.  How Do You Get Backlinks? Getting other sites to link to your own site can occur in a number of ways: You create or...

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backlinks, search engine optimization, SEO, SEO strategies