Skip to Content
Close Icon

Category: Definitions

Creating Impactful Content: Copywriting VS UX Writing
Creating Impactful Content: Copywriting VS UX Writing

Acquiring knowledge about both copywriting and UX writing will empower you to enhance the effectiveness of your marketing endeavors. By remembering their distinct purposes, you can leverage them strategically to amplify your marketing impact

Read Full Post
Unlocking the Power of Alt Text: A Comprehensive Guide to Creating Accessible and SEO-Friendly Images and Links
Unlocking the Power of Alt Text: A Comprehensive Guide to Creating Accessible and SEO-Friendly Images and Links

As a digital marketing agency, we know how important it is to make your website accessible to as many people as possible. One of the ways we do this is by using alt text. But what exactly is alt text, and why is it so important?

Read Full Post

alt text, SEO, website accessibility

Google Analytics 4: Harnessing Data-Driven Decisions
Google Analytics 4 (GA4): Harnessing Data-Driven Decisions

In today's digital age, understanding your website's performance is crucial for achieving online success. Enter Google Analytics 4 (GA4), the latest iteration of the world’s most popular analytics platform.

Read Full Post

GA4, Google Analytics 4

Keywords in a magnifying glass
What are Keywords and How can I Benefit from Them the Most?

VGM Forbin’s mission is to help your company grow. Whether you want to drive sales, improve process efficiency or expand your brand recognition, we collaborate with you to get the job done. We love helping our clients achieve their goals through marketing campaigns, website launches and IT solutions. In the world of digital marketing and...

Read Full Post


google analytics image
Here's What You Need to Know About Google Analytics 4

By now, you may know that Google is making significant changes to their analytics platform. Their current Universal Analytics platform is being replaced with the upgraded Google Analytics 4. With a July 1, 2023 deadline for switching over, it is important to understand what this new interface is going to look like. Join VGM Forbin as we introduce...

Read Full Post

Google Analytics 4

Multi-Factor Authentication Image Showing a Tablet and a Phone
What is Multi-Factor Authentication?

  What Exactly is MFA? What are Different Types of MFA? Why is MFA Important? What are Examples of MFA? Should You Implement MFA? What is Multi-Factor Authentication  When you sign into an account, you are authenticating that you are who you claim to be. Checking your email, accessing your bank account, checking...

Read Full Post

2-factor authentication, data security, multi-factor authentication

What is Complex Rehab?

Definition of Complex Rehab Examples of Complex Rehab Technology Considerations for Selecting CRT Illnesses or Injuries Requiring CRT VGM Forbin works with several Complex Rehab therapists and equipment dealers. Within the medical equipment industry, the term is well known. However, for those who don't spend as much time with occupational...

Read Full Post

Complex Rehab

HME Walker Being Used to Walk through a Living Room.

What is HME? HME is short for Home Medical Equipment. Home medical equipment items are largely used in private homes or care facilities to aid people in their day-to-day lives. Some help overcome health challenges, some aid in healing, others are just meant to facilitate an aspect of healthy living. HME Definition Home Medical Equipment (DME):...

Read Full Post

definitions, HME, medical equipment

Smiling Woman Scrolls an SERP Search Engine Results Page on Her Phone
SERP. What is a SERP in Google Searches or Bing Searches?

What is a SERP? What does SERP Stand for? What does SERP mean? SERP is an acronym that refers to a Search Engine Results Page. This is the page of results you get when you conduct a Google search or a search on Bing, Baidu, Yahoo, Duck Duck Go, YouTube, or even on Facebook. What does a SERP do? The SERP contains the answers to your...

Read Full Post

search engine, search engine marketing, search engine optimization, sem, SEO, serp

Connected Hands of Silhouettes Like Backlinks Connecting Websites
Backlinks - What are They and Why are They Important?

What are Backlinks? Backlinks are links from other sites to your site. Those links back to your site are an SEO ranking factor because they show how your site is connected and possibly even well-regarded by others.  How Do You Get Backlinks? Getting other sites to link to your own site can occur in a number of ways: You create or...

Read Full Post

backlinks, search engine optimization, SEO, SEO strategies