HMECommerce Just Got Better: What’s New and Why It Matters for Your Online Medical Store

Serve cash, prescription, and insurance patients online with HMECommerce—VGM Forbin’s turnkey, HIPAA-compliant eCommerce platform. We’ve added powerful new features that make it easier than ever to run a compliant online store, streamline reorders, and grow your medical supply business.

Why HME Businesses Need eCommerce Now

Selling online isn’t just a nice-to-have—it’s now a must. Patients expect convenience. Referral partners expect efficiency. And your competitors are already moving fast to meet those expectations. But not just any eCommerce platform will do. In the home medical equipment (HME) world, you need a solution that can handle HIPAA compliance, insurance workflows, and prescription-based orders—all while delivering a smooth online shopping experience.

That’s exactly why HMECommerce from VGM Forbin was built—and why it just got even better.
Learn More About HMECommerce

What Is HMECommerce?

HMECommerce is a turnkey eCommerce platform created specifically for home medical equipment and durable medical equipment (DME) providers. Unlike generic online store builders, it was built from the ground up with healthcare in mind: security, compliance, shipping, reordering, and more.

And with our latest updates, it’s now a fully unified solution to serve cash, prescription, and insurance patients online—backed by VGM Fulfillment and integrated with tools that make your life easier.

What’s New: Key Updates to HMECommerce

We’ve added powerful upgrades to give your patients a seamless digital experience—and your staff a break from endless phone calls and paperwork.

1. Serve All Patient Types Online

Whether your customers pay out of pocket, have a doctor’s order, or qualify through insurance, you can now serve everyone online.

HMECommerce now supports:

• Cash purchases
• Prescription-only items
• Insurance-eligible orders

It’s no longer one-size-fits-all—your digital storefront now works for every patient type.

2. Streamlined Checkout Experience

Patients want simple. Your staff needs scalable. Our new, mobile-friendly checkout reduces friction and helps patients complete their orders without calling in for help.

What’s improved:

• Mobile-first design for phones and tablets
• Fewer clicks from cart to confirmation
• Clear progress tracking and payment options

This update leads to higher conversions and fewer abandoned carts.

3. Real-Time Insurance Support

HMECommerce now integrates with insurance verification tools to help automate and simplify one of your most time-consuming workflows.

New benefits:

• Instant eligibility checks
• Fewer rejected claims
• Documentation support for compliance

Stay compliant and get paid faster—without chasing paperwork.

4. Direct Fulfillment via VGM Fulfillment

We’ve partnered with VGM Fulfillment to make your eCommerce operations even easier.

When a patient places an order:

• The product ships directly from VGM’s fulfillment center
• You don’t need to stock or ship inventory
• Tracking and updates are managed automatically

This saves you time, reduces shipping errors, and speeds up delivery.

5. Effortless Reordering Tools

CPAP supplies, nutritional products, ostomy items—many of your patients need to reorder regularly. Now they can do that in just a few clicks.

Features include:

• Saved orders and history
• Reorder reminders
• Faster checkout for returning users

This means better retention, fewer support calls, and a more loyal patient base.

Why This Matters for Your Business

These updates don’t just improve your website—they unlock real business benefits.

Grow Revenue

Serve more patient types, convert more visits into sales, and expand your reach online.

Save Time

Automate time-consuming manual processes like order intake, eligibility checks, and shipping.

Stay Compliant

Built-in HIPAA protections and audit support help you stay aligned with regulations.

Focus on Care

Let your website handle the routine work so your staff can focus on higher-value tasks.

Designed for Healthcare. Built for HME.

Generic eCommerce platforms weren’t made for medical equipment providers. They can’t handle insurance, PHI, or prescription-based workflows—and trying to “make them work” often leads to compliance risks and frustrating workarounds.

HMECommerce is different.

It’s created by a team that lives and breathes HME, with support from VGM experts who understand your daily challenges.

See It in Action

Want a deeper look? Let’s walk through what HMECommerce can do for your business. You’ll see how easy it is to get started and scale over time.

Visual Snapshot: The HMECommerce Advantage

Ready to Launch or Upgrade?

There’s never been a better time to invest in your digital storefront. Patients are ready to shop online—and with HMECommerce, you’ll be ready to serve them.

• Fully turnkey
• Backed by HME and IT experts
• Compliant, scalable, and built for your industry

Schedule a Demo or Discovery Call Today

Let’s talk about how HMECommerce can grow your business.
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