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Category: Case Studies

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Case Study - Using Online Marketing to Grow Your HME Business

Jumping into the world of online marketing with both feet can be a daunting task for any healthcare business, especially when it’s totally unfamiliar. At VGM Forbin, our goal is to help you understand the benefits of online marketing and how it can be an asset in growing your HME business to help you reach more customers and give them the...

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Striking SEM Success for a Credit Union

When you’re a marketing strategist at VGM Forbin, an important component of your job in the SEM space when working with clients is to help them own the moments that matter. Find out how we successfully did just this through continued success for a credit union. Our team had been working with a community credit union that began in August...

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Joshua Schneiderman

Ohio Credit Union Website Case Study
Credit Union Website

At VGM Forbin, we work closely with banks and credit unions to provide a user-friendly and secure website for their customers and members. All of our projects include: UX-focused (user experience), mobile-responsive design Content that is easy to consume, drives conversions and optimized for SEO (search engine optimization) Optional enhancements...

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Social Media for a Wheelchair Ramp Manufacturer
Social Media for a Wheelchair Ramp Manufacturer

As a full-service website development, IT and marketing company, we take a wholistic approach to digital marketing. We often begin by developing a mobile-first, user friendly website designed to accomplish the client’s business goals, like contacting a sales rep, for example. Then we work on marketing tactics to bring the target audience to the...

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IT Case Study for East Coast HME
IT Case Study for East Coast HME

At VGM Forbin, we specialize in helping our customers in their time of greatest need, whether it’s helping clients create a new website, creating an online marketing campaign for a new product, or helping clients with managed IT solutions. So, when one of our VGM members, who we will call East Coast HME, came to us requesting IT assistance,...

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[Case Study]: How Axiom Bank is Challenging the
How Axiom Bank is Challenging the Challengers

How do community banks compete with regional and national banks for new customers and deposits? Axiom Bank took on this challenge in the form of a new product and asked VGM Forbin to roll it out to the marketplace. Through a variety of digital marketing tactics and a deliberate strategy, we have so far helped Axiom Bank achieve over 6,100 downloads...

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AxiomGO, email marketing, search advertising

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How Brevard Medical Equipment Cut Google Ad Costs by 90%

By Joshua Schneiderman, VGM Forbin Look around. Maybe you’re at work, at a restaurant or even at home. Everyone you see ended up in roughly the same place you are right now, but they all got there in a different way. Ask each how he or she got where they are now, and you could get a range of answers from “I drove” to “took...

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digital advertising, Google Ads

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Home Modifications Web Pages: New Business or No Business

By Ana Dobrilovic and Sean Dever, VGM Forbin Accessibility, safety, independence. As a home modifications provider, you work to improve the lives of your customers. You juggle the different facets of your business and you may feel you aren’t targeting the right customer base effectively or reaching the amount of customers that are interested...

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home modifications

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How a Website Redesign Greatly Improved Organic Performance for this Midwest HME

By Al Strain, VGM Forbin VGM Forbin has been a web services provider for more than 20 years. In that time, a lot has changed in web design and how companies market themselves online as user tendencies have evolved. Many of our clients have come to us for multiple redesigns of their site. With each update, Forbin brings these clients forward with...

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website redesign

Thumbnail graphic of analytics illustrating Leveraging Content Marketing for Organic Search Traffic
Leveraging Content Marketing for Organic Search Traffic

By Al Strain, Senior Web Marketer INTRODUCTION It’s no secret Google regularly updates its search algorithm to better serve the tendencies of its users. Google’s top priority is to provide a quality search result for its users, which means a business’s top priority should be to provide content that is valuable for users searching...

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case study, cpap, cpap e-commerce, e-commerce