CategoryCase Studies
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[Case Study]: Leveraging Content Marketing for Organic Search Traffic
February 14, 2019
Categories: Case Studies, Healthcare, Healthcare Case Study
By Al Strain, Senior Web Marketer INTRODUCTION It’s no secret Google regularly updates its search algorithm to better serve the tendencies of its users. Google’s top priority is to provide a quality search result for its users, which means a business’s top priority should be to provide content that is valuable for users searching for the products and services they offer. Google reinforced this in August 2018 when it rolled out a significant update to its search algorithm. Read More
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[Case Study]: Building A Social Media Community for a Texas Mastectomy Company
February 6, 2019
Categories: Case Studies, Healthcare, Healthcare Case Study, Online Marketing
By Ana Dobrilovic, VGM Forbin Web Marketer Introduction When it comes to social media success, personalized posts can make all the difference. Today, we examine a mastectomy company in Texas and how staying active on their social media and utilizing personal photos contributed to an increase in engagement, impressions and page likes! The following will detail four different ways that Women’s Health Boutique dominated healthcare social media through VGM Forbin’s Social 2.0 program. Posts Read More