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Rebranding Tips from an Expert Panel

all hands on deck

Lindy Tentinger, President of VGM Forbin, was recently chosen to be part of an Expert Panel for a business council publication. The article provides essential steps for companies who are considering a rebrand. With her extensive marketing and business experience, Lindy has led two successful rebrands and start-ups throughout her career, in addition to leading VGM Forbin.

Rebranding a business requires a series of steps, including:

  • Brand discovery
  • Gaining a deep understanding of your target audience
  • Identifying a niche area
  • Receiving customer feedback
  • Conducting thorough research
  • Having a clear mission and vision
  • Developing consistent and simple messaging
  • Looking the part

However, the process all starts with identifying the company’s soul and why it exists. Once you know the “why,” it will be much easier to develop the other necessary components.

Lindy shared “The first step in successfully rebranding a company is to uncover the layers of why the company exists. Who do you best serve? What value do your solutions deliver? Why do people want to come to work every day? Answering these questions at the core of 'why' will help create the desired messaging and tone that the current brand might not represent for both employees and customers.”

Read more in detail about the 14 Important Steps To Take When Rebranding Your Business (

Lindy is a member of the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide. Forbes Business Council Is an invitation-only community for successful business owners and leaders.

Connect With Our VGM Forbin Team Today

We love helping our clients achieve their goals by putting their “why” first. We solve challenges for our customers whether it be business growth, building digital presence and converting leads, managing risk, or brand awareness. Are you ready to implement new strategies into your business, or do you need assistance with your existing strategy? Contact us today to speak with our marketing professionals and begin taking the first steps toward achieving your big business goals.