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Tagmarketing strategy

  • January 16, 2019

    Category: Financial

    Matt Cunard, Sr. Web Marketer & Financial Industry Lead This is Part 2 of our 4-part series looking at four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous, so you will want to read Part 1: Start with Profitability. Picking Up Where We Left Off In our first piece of this series, we hit on profitability and the role marketing plays in it. Specifically, we covered: The idea that marketing can transform from a cost center to

    Tags: campaign, Financial, marketing plan, marketing strategy

  • May 15, 2018

    Category: Financial

    A vendor’s view of what opportunities lie ahead for financial marketers to capitalize on in order to claim a spot at the leadership table. A few weeks ago, I had the immense pleasure and opportunity to attend the American Bankers Association Bank Marketing School. It was eight days of class and craziness with nearly 100 fellow marketing junkies Throughout the school, I noticed several themes I could relate to as someone who markets to financial institutions.   Too often, strategy

    Tags: bank marketing school, marketing planning, marketing strategy

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