TagFinancial

You’ve been handed down a quarterly product sales goal with little to no direction of how to reach those numbers online and the clock is ticking. You’re not alone in this dilemma. Having a web marketing strategy is important, but having an effective plan is vital. Unfortunately, we find that many financial institutions may have a strategy that is missing pivotal components for success. A complete marketing plan ensures everyone is on the same page and that all stakeholder issues Read More

Scenario 1: Your CFO pokes their head into your office and says you need to conduct a campaign to raise $15 million in deposits to fund new loans. Also, you have four months and nowhere near a large enough budget. Good luck! Scenario 2: You overhear a conversation between two members of your management team. They refer to marketing as a cost center. One of them says marketing should stick to “writing newsletters and posting photos on Facebook.” Sound familiar? If so, it is Read More

Katie Hansen – VGM Forbin, Web Marketing Specialist If you had to choose your largest issue as a financial marketer, I bet it would have something to do with measurement. Whether it’s a bank president who wants to know how many conversions you’ve achieved, or one of your local customers who asks why more people don’t like your Facebook page; measuring the progress of your marketing initiatives is a never-ending process. Today, I am happy to share HOW you can measure these Read More