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  • January 16, 2019

    Category: Financial

    Matt Cunard, Sr. Web Marketer & Financial Industry Lead This is Part 2 of our 4-part series looking at four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous, so you will want to read Part 1: Start with Profitability. Picking Up Where We Left Off In our first piece of this series, we hit on profitability and the role marketing plays in it. Specifically, we covered: The idea that marketing can transform from a cost center to

    Tags: campaign, Financial, marketing plan, marketing strategy

  • January 10, 2019

    Category: Financial

    Matt Cunard, Sr. Web Marketer & Financial Industry Lead "How do you run a marketing campaign? Where do you start? How do you measure ROI?" Our financial clients ask us these types of questions a lot. So we thought we'd put together a multi-post series about running a campaign from start to finish. This is meant to be a framework to give you a process to lean on.  The first post in the series focuses on where you as a marketer can positively impact your institution most: generating

    Tags: bank, credit union, Financial, marketing, profitability

  • May 11, 2017

    Categories: Digital Marketing, Financial

    Katie Hansen – VGM Forbin, Web Marketing Specialist If you had to choose your largest issue as a financial marketer, I bet it would have something to do with measurement. Whether it’s a bank president who wants to know how many conversions you’ve achieved, or one of your local customers who asks why more people don’t like your Facebook page; measuring the progress of your marketing initiatives is a never-ending process. Today, I am happy to share HOW you can measure these

    Tags: Banking, Financial, KPI, marketing, Measurement

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