Archive: June 2020

At VGM Forbin, we specialize in helping our customers in their time of greatest need, whether it’s helping clients create a new website, creating an online marketing campaign for a new product, or helping clients with managed IT solutions. So, when one of our VGM members, who we will call East Coast HME, came to us requesting IT assistance,...

As we reach the halfway mark of 2020, it’s no secret that it has taken some creative marketing strategy to ensure your business stays successful through an ever-changing world. The best companies learn to adapt their strategy based on the situation they’re presented with and the results of their campaigns to drive decision for new campaigns....

Social media is a top-of-the-funnel marketing strategy used to create brand visibility and recognition. “Top-of-the-funnel" refers to the classic marketing funnel used to describe turning marketing qualified leads into sales qualified leads. Or, in other words, warming up cold contacts so you can convert them into customers. With social media,...

Banks pride themselves on providing strong service that leaves a positive experience every time a customer walks through the doors at a branch. But, do you put the same level of focus into your customers’ online experiences? Too often, banks treat their website as an afterthought, rather than a tool that can help them connect with their customers...

As obvious as this may seem, eCommerce websites should be focused on driving as many sales as possible for your business. More sales means more revenue, and more revenue comes when your customers can make purchases easily on your site. But are you giving your customers the ability to make ordering more products as easy as possible? There are several...

We’re just going to come out and say it for what feels like the 50th time this month, and we’ll keep repeating it as long as we’re helping businesses stay secure. The world is remote and it’s time to adapt! With a new workforce that’s scattered across cities and states, your company needs to develop policies and procedures...

You got into the healthcare industry to help people, not to constantly worry about IT security vulnerabilities, and with the right email system you don’t need to. The best way to maintain HIPAA compliance, and thereby protect your customers and employees, is to proactively protect your data. With email being the most used form of communication...