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Archive: May 2018

4 Strategic Insights from Bank Marketing School
4 Strategic Insights from Bank Marketing School

A vendor’s view of what opportunities lie ahead for financial marketers to capitalize on in order to claim a spot at the leadership table. A few weeks ago, I had the immense pleasure and opportunity to attend the American Bankers Association Bank Marketing School. It was eight days of class and craziness with nearly 100 fellow marketing junkies Throughout...

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bank marketing school, marketing planning, marketing strategy

The Wild West of Marketing in 2018: Facebook, Beacons, Reviews, WCAG, GDPR & AI
The Wild West of Marketing in 2018: Facebook, Beacons, Reviews, WCAG, GDPR & AI

It’s no secret that advances in technology have taken the marketing world by storm, changing more rapidly each month. As a business owner, how do you keep up and decide where you should be committing your marketing efforts – oh, and with all that free time you have for marketing? I feel your pain. From this web marketing specialist’s...

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Facebook, WCAG, web marketing