CategoryFinancial

Hailing from La Porte City, IA with his wife, Liz, and 3 sons, Darrell brings plenty of energy with him to Forbin. He also brings an app he can’t live without: his weather app. “I am kind of a weather geek. It comes in handy when chasing storms.” So how did storm chaser Darrell pick a career in the financial industry, you might ask? He began his career in the financial industry with a small community bank in the south suburbs of Chicago in 2004. Then, he moved to Des Moines, Read More

A vendor’s view of what opportunities lie ahead for financial marketers to capitalize on in order to claim a spot at the leadership table. A few weeks ago, I had the immense pleasure and opportunity to attend the American Bankers Association Bank Marketing School. It was eight days of class and craziness with nearly 100 fellow marketing junkies Throughout the school, I noticed several themes I could relate to as someone who markets to financial institutions.   Too often, strategy Read More

Iowa State Bank approached VGM Forbin because they were looking for a website that is informative at its core, while also creating a simplified visual experience. The community bank was seeking a site that reflected their relational personality and simultaneously provided spot-on customer-sought information. Take a peek into our process of discovery for creating a website that has Iowa State Bank’s users coming back!   Q: What makes you a community bank? A: We live, Read More

The People Have Spoken! Peoples Bank Website Launch Overview: Defining the Problem Peoples Bank, an independently-owned bank in Indianola, Iowa, was struggling to accurately represent themselves to new and current customers because of a problematic sitemap, lack of awareness for their unique products and stagnant social media efforts. Because of the troublesome navigation, they were not receiving desirable engagement or conversions. They wanted the user experience to be both smooth and Read More

Locking Down a Solution: Security Trust & Savings Bank Site Launch Overview: Defining the Problem Security Trust & Savings Bank came to VGM Forbin for a custom solution to better represent their products and friendly personality. The bank was struggling to reach their target audience with a stiff site that did not represent their culture or products that are central to their business. VGM FORBIN can find a web solution unique to your business. FILL OUT A SIMPLE CONTACT Read More

It’s a new year and boy, do we have some cheer! Here is a compilation of some posts you may have seen last month celebrating all that VGM Forbin has done. Here at Forbin, we strive to give our clients the finest work possible in order to increase website functionality, page reach, conversions and more. We’re proud of all we have accomplished, so we decided to share some of our greatest achievements, along with a few other great statistics about our industry. Enjoy!   Congratulations Read More

Crucial insights for financial marketers from Financial Brand Forum 2017 Matt Cunard, Sr. Digital Marketer In the old days of Las Vegas, having the inside scoop on a “sure thing” was profitable. That is, unless the wrong people found out, in which case you may end up without knee caps or taking a one-way trip to the desert. But now that betting and Vegas itself have “gone legit”, there’s no room for sure things. Rules and regulations are in place to guarantee Read More

Katie Hansen – VGM Forbin, Web Marketing Specialist If you had to choose your largest issue as a financial marketer, I bet it would have something to do with measurement. Whether it’s a bank president who wants to know how many conversions you’ve achieved, or one of your local customers who asks why more people don’t like your Facebook page; measuring the progress of your marketing initiatives is a never-ending process. Today, I am happy to share HOW you can measure these Read More

Of all the awesome online marketing channels, robust digital tools and data analytics platforms available to banks these days, there is one channel that can impact how well all of these work: search engine optimization, or SEO. Chances are your online marketing efforts (social, search, paid ads, email, etc.) point traffic to your website. But if your bank’s website and user experience are ugly and sluggish, the greatest online marketing tactics in the world aren’t going to provide Read More

Matt Cunard, Sr. Digital Marketer There may be no better feeling than launching a brand new website. It’s the culmination of a lot of effort, time and hard work. But over time, a website can deteriorate. As updates are made, usability can suffer, content becomes flat and search engine optimization may suffer. But there is good news! There are relatively easy ways to identify when these issues arise in order to fix them. Below are five areas to look at to determine how healthy your website Read More