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  • January 22, 2018

    Category: Financial

    Locking Down a Solution: Security Trust & Savings Bank Site Launch Overview: Defining the Problem Security Trust & Savings Bank came to VGM Forbin for a custom solution to better represent their products and friendly personality. The bank was struggling to reach their target audience with a stiff site that did not represent their culture or products that are central to their business. VGM FORBIN can find a web solution unique to your business. FILL OUT A SIMPLE CONTACT

    Tags: Site Launch, solution

  • January 1, 2018

    Categories: Custom and Specialty, Digital Marketing, Financial, Healthcare, Online Marketing

    It’s a new year and boy, do we have some cheer! Here is a compilation of some posts you may have seen last month celebrating all that VGM Forbin has done. Here at Forbin, we strive to give our clients the finest work possible in order to increase website functionality, page reach, conversions and more. We’re proud of all we have accomplished, so we decided to share some of our greatest achievements, along with a few other great statistics about our industry. Enjoy!   Congratulations

  • June 9, 2017

    Category: Financial

    Crucial insights for financial marketers from Financial Brand Forum 2017 Matt Cunard, Sr. Digital Marketer In the old days of Las Vegas, having the inside scoop on a “sure thing” was profitable. That is, unless the wrong people found out, in which case you may end up without knee caps or taking a one-way trip to the desert. But now that betting and Vegas itself have “gone legit”, there’s no room for sure things. Rules and regulations are in place to guarantee

    Tags: financial marketing

  • May 11, 2017

    Categories: Digital Marketing, Financial

    Katie Hansen – VGM Forbin, Web Marketing Specialist If you had to choose your largest issue as a financial marketer, I bet it would have something to do with measurement. Whether it’s a bank president who wants to know how many conversions you’ve achieved, or one of your local customers who asks why more people don’t like your Facebook page; measuring the progress of your marketing initiatives is a never-ending process. Today, I am happy to share HOW you can measure these

    Tags: Banking, Financial, KPI, marketing, Measurement

  • March 15, 2017

    Categories: Financial, Online Marketing

    Of all the awesome online marketing channels, robust digital tools and data analytics platforms available to banks these days, there is one channel that can impact how well all of these work: search engine optimization, or SEO. Chances are your online marketing efforts (social, search, paid ads, email, etc.) point traffic to your website. But if your bank’s website and user experience are ugly and sluggish, the greatest online marketing tactics in the world aren’t going to provide

    Tags: SEO

  • March 7, 2017

    Categories: Custom and Specialty, Financial, Healthcare

    Matt Cunard, Sr. Digital Marketer There may be no better feeling than launching a brand new website. It’s the culmination of a lot of effort, time and hard work. But over time, a website can deteriorate. As updates are made, usability can suffer, content becomes flat and search engine optimization may suffer. But there is good news! There are relatively easy ways to identify when these issues arise in order to fix them. Below are five areas to look at to determine how healthy your website

    Tags: website

  • February 24, 2017

    Categories: Digital Marketing, Financial

    Save Time and Transform Your Bank's Facebook Presence By Matt Cunard, Sr. Digital Marketer “Is Facebook even worth it for community banks anymore? Don’t all the changes the platform is making that kill organic reach make it a lost cause?” We get these questions on a weekly basis from bank marketers frustrated with the lack of reach and engagement they’re receiving. But there’s so much more to social media for a bank than the reach of your posts. For

    Tags: Facebook, Facebook ads, social ads, social media

  • February 17, 2017

    Category: Financial

    We are often asked “How do you keep up on all the changes happening with social media?” It’s a great question, as social media tips, tricks, trends and best practices seem to change weekly. Our overly simplistic answer is that we work with social media every day. But for you as a bank marketer most likely wearing multiple hats or acting alone, time is a limited resource. If you happen to get five to 10 minutes during the day, you’re probably not spending it clicking

    Tags: 5 in 5, social media, social media resources

  • January 20, 2017

    Category: Financial

    To say that technology has changed banking is an understatement. Your customers can now access their accounts whenever and wherever they like, deposit checks without coming to your drive-thru and turn their debit cards on and off. As an institution, you’re sitting on massive amounts of data, and you can use advanced analytics and advertising platforms to target and track campaigns to the most specific degree possible. But in this boom of technology and data, a disturbing trend has come to

    Tags: customer experience, technology, website

  • January 16, 2017

    Category: Financial

    Let’s face it: you don’t always have time to read every interesting blog post or article you see. Certainly not you, the bank marketer/multiple hat wearer with a schedule that’s generally full from day to day. That’s where our “5 In 5” monthly blog post comes in handy. These monthly articles are meant to cater to bank marketers just like you: dedicated to their work, but with limited time to digest information. Here’s the gist: we offer five tidbits of

    Tags: 5 in 5, red flags

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