CategoryFinancial

By Matt Cunard, Sr. Web Marketer/Financial Industry Lead How do community banks compete with regional and national banks for new customers and deposits? Axiom Bank took on this challenge in the form of a new product and asked VGM Forbin to roll it out to the marketplace. Through a variety of digital marketing tactics and a deliberate strategy, we have so far helped Axiom Bank achieve over 6,100 downloads of the AxiomGO app and 1,300 users of their digital-only deposit platform. 4 Key Read More

Matt Cunard, Sr. Web Marketer/Financial Industry Lead This is Part 3 of our 4-part series looking at the four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous post, so you will want to read Part 1: Start with Profitability, Part 2: Build a Winning Campaign Strategy, and Part 3: Nail Your Campaign Execution. “What did we bring in for our last campaign?” As a financial marketer, you have heard this question – Read More

Matt Cunard, Sr. Web Marketer & Financial Industry Lead This is Part 3 of our 4-part series looking at the four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous post, so you will want to read Part 1: Start with Profitability, and Part 2: Build a Winning Campaign Strategy. So far, we’ve flexed a lot of our strategic thinking muscles. We engaged our finance department to help us find profitable products and customer segments, Read More

Matt Cunard, Sr. Web Marketer & Financial Industry Lead This is Part 2 of our 4-part series looking at four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous, so you will want to read Part 1: Start with Profitability. Picking Up Where We Left Off In our first piece of this series, we hit on profitability and the role marketing plays in it. Specifically, we covered: The idea that marketing can transform from a cost center to Read More

Matt Cunard, Sr. Web Marketer & Financial Industry Lead "How do you run a marketing campaign? Where do you start? How do you measure ROI?" Our financial clients ask us these types of questions a lot. So we thought we'd put together a multi-post series about running a campaign from start to finish. This is meant to be a framework to give you a process to lean on.  The first post in the series focuses on where you as a marketer can positively impact your institution most: generating Read More

By Joshua Schneiderman, SEM/PPC Program Lead Each month, we spend time getting to know new friends like you in the financial services industry. In order to develop the most productive marketing plan, we need to learn what makes your financial institution uniquely wonderful. After all, if people would just sit down and listen, they’d understand that your bank is warm and kind and altruistic, and they should leave their current, cold, heartless financial institution to bank with you, Read More

City State Bank is a community bank headquartered in Norwalk, Iowa. They have 11 locations split between banking, trust & investment and insurance offices in central Iowa. After listening to the client’s goals and understanding the feedback they received about the website, we focused on a few main issues the new website would need to resolve: The need for a modern design and user interface More robust content to aid understanding of their products & services Make it easy to find Read More

  There may be a time when your current web hosting company isn’t making the cut for your financial institution. Maybe you’re disappointed with the customer service of your website provider or concerned about the level of security features they offer. Whatever the reason, your decision to switch doesn’t have to be an overwhelming venture into a wild frontier. What if we told you if you really liked the design of your site, you can keep it while increasing your access Read More

Walk into our office at VGM Forbin, and Darrell's smiling face is one of the first things you see. As our Financial Account Executive, Darrell brings plenty of energy to the team, which is good considering he has to keep up with wife, Liz, and their three sons every day. Originally from La Porte City, Iowa, Darrell's career in the financial industry started at a small bank south of Chicago in 2004. From there, he moved to Des Moines, Iowa to work in the electronic payments space for Read More

A vendor’s view of what opportunities lie ahead for financial marketers to capitalize on in order to claim a spot at the leadership table. A few weeks ago, I had the immense pleasure and opportunity to attend the American Bankers Association Bank Marketing School. It was eight days of class and craziness with nearly 100 fellow marketing junkies Throughout the school, I noticed several themes I could relate to as someone who markets to financial institutions.   Too often, strategy Read More