CategoryFinancial

If the COVID-19 pandemic has taught us anything, it’s that being able to stay connected to your customers in a digital world is more important than ever. When in-person interactions were not possible, banks that embraced and enhanced their digital marketing and service offerings earned the admiration and respect of their customers. But what strategies did the most successful banks use during the pandemic?  Let Customers Complete Their Business Read More

If you’re thinking about updating your website, we’re glad you’re doing your research! After developing 100+ bank websites, our VGM Forbin team is here to let you know what works. One thing that every item on our list has in common is that it’s all focused on helping your customer. Instead of thinking of your website as a digital brochure, think of it as an interactive experience you’re providing for your customers. Give them a helpful space Read More

Financial calculators are an essential part of any financial institution’s website and it’s time to utilize them to bring in more business. VGM Forbin is excited to announce that we’ve partnered with Signal Intent to provide branded, modern and easy-to-use calculators. The best part? We have an exclusive agreement with Signal Intent to make the calculators even more affordable. Keep reading to learn about the benefits Read More

Author: Thea Nicholson, Brand Marketing Lead ‘Cause we are living in a digital world, and I am a digital girl... is what I sing to myself as I work on digital marketing strategy. And it’s true! The world made a huge shift to digital with the whirlwind of the internet and even more so in the early 2000s with social media. Then we had the storm that was 2020, which forced any lingering businesses and individuals into a virtual reality (and not Read More

While it may seem like only a small percentage of individuals have a disability, the CDC states otherwise. 26% of U.S. adults live with some type of disability - that’s ¼ of the population. Unfortunately, 98% of the Internet’s frequently viewed web pages have accessibility barriers. We know, it's hard to believe but it's true! And now that you’re aware of the statistics, it’s time to Read More

Banks are constantly looking for better ways to serve each customer that walks through the doors at their branch offices. Banks offer coffee, comfortable waiting areas, and expert staff to make sure their customers have a positive experience each time they interact with bank staff.   But does your bank’s website reflect that same dedication to serving your customers? If not, it’s time to think about a new website for your bank that not only serves your customer better, but Read More

While your mobile app is central to the virtual banking experience, it’s not the only thing you need to worry about in order to have a successful digital bank. The overall experience from your financial institution’s website to your marketing strategy is what will attract new customers and retain current ones that value a digital experience.   Oftentimes when we work with banks or credit unions, they want to do something that’s similar to their competitors Read More

Social media is a top-of-the-funnel marketing strategy used to create brand visibility and recognition. “Top-of-the-funnel" refers to the classic marketing funnel used to describe turning marketing qualified leads into sales qualified leads. Or, in other words, warming up cold contacts so you can convert them into customers. With social media, the goal is to provide quality content to attract new page followers and build trust with an online community. When you Read More

Banks pride themselves on providing strong service that leaves a positive experience every time a customer walks through the doors at a branch. But, do you put the same level of focus into your customers’ online experiences? Too often, banks treat their website as an afterthought, rather than a tool that can help them connect with their customers without talking to them in person. So, how can you evaluate  Site Architecture  Creating an easy-to-use website starts with Read More