CategoryOnline Marketing

By Thea Nicholson, Web Marketer Blind dating can be terrifying, and with good reason. So many worries flash through your head, making it feel like a huge risk to trust your time to a complete stranger. This is a lot like what your customer experiences before deciding to buy your product or service. All of this uncertainty often leads to a fear of commitment, and the sale is lost. To ease the anxiety of unanswered questions, customers often look at ratings and reviews of your business online Read More

 By: Haylee Westendorf Whether your only experience with dance comes from awkward middle school mixes or a wedding reception, you may have noticed that who you choose as a partner is key to a good experience. The same can be said with your marketing strategy.   Connecting with your dance partner is the foundation to any good performance. Without a good partner, you may find yourself dropped on the floor as you move out of sync. At VGM Forbin, we do our very best to know our clients Read More

The social media team at Forbin has been researching and strategizing ways to make our social program stronger and even more impactful for our clients.  After months in beta testing, we are excited to announce our newest product: Social 2.0. As you may have heard or learned from our last article, The Wild West of Marketing in 2018, Facebook has been updating and changing its algorithms. Due to these changes, we worked hard to adjust our strategy to better serve our clients. Social platforms Read More

By Cassi Price, Manager of Marketing Strategy, VGM Forbin It’s no secret that advances in technology have taken the marketing world by storm, changing more rapidly each month. As a business owner, how do you keep up and decide where you should be committing your marketing efforts – oh, and with all that free time you have for marketing? I feel your pain. From this web marketing specialist’s point of view, here are the latest tactics that are top of mind and top of the newsfeed Read More

The Sweetest Link Between You and Your Customers: Your Website by Livvy Boeck, VGM Forbin Web Marketer   Sweethearts, roses, handmade cards and candy galore - Valentine’s Day is a pretty big deal at VGM Forbin. In celebration of this lovely holiday, we thought our gift to you would be to share some insight into something that makes our heart skip a beat - a beautiful website. Take these tips to make your website a sweet Valentine’s gift to your customers, fuzzy feelings Read More

It’s a new year and boy, do we have some cheer! Here is a compilation of some posts you may have seen last month celebrating all that VGM Forbin has done. Here at Forbin, we strive to give our clients the finest work possible in order to increase website functionality, page reach, conversions and more. We’re proud of all we have accomplished, so we decided to share some of our greatest achievements, along with a few other great statistics about our industry. Enjoy!   Congratulations Read More

By Mandi Joyner, Account Manager, VGM Forbin Requirements, laws, restrictions, or recommendations are nothing new to the HME industry, but as technology continues to advance and touch all facets of our lives, accessibility guidelines are impacting the industry in ways people once thought were unimaginable. Websites, which use to be seen as a “nice to have,” are now a key component to owning and operating a business and are being held to higher standards as we became acutely aware Read More

A lead that is both engaged and qualified isn’t easy to come by, but with VGM Forbin’s Spotlight Campaign Package, you’ll get just that. See How   Our Spotlight Campaign Package includes up to three product-focused landing pages crafted by our team of dedicated user experience designers. Each landing page includes content that is tailored to your product and specific to your business. Google search and display network ads drive traffic to each of your landing pages Read More

Revolutionize Your Business with a Conversion-Focused Landing Page Labor-Tracker Site Launch Overview: Defining the Problem Labor-Tracker, which is software to manage repair for mobility and CRT equipment, needed to bring more attention to their program. Labor-Tracker partnered with VGM Forbin to develop a landing page in order to have a place for potential customers to request a demo and learn more about streamlining their process. Find a solution to your problem with VGM Forbin Read More

By Rob Duryea, President Are you prepared for the future of cyber security? According to Ernst & Young, only 38 percent of businesses are prepared for a cyber-attack. While companies are slow to rise to the threat, cybercriminals are ramping up the sophistication and speed of their attacks. Even if you consider yourself prepared, what are you doing to protect your company from future threats? In my last few articles, we have covered how to prevent a security breach as it relates Read More