CategoryOnline Marketing

By Ana Dobrilovic, VGM Forbin Web Marketer Introduction When it comes to social media success, personalized posts can make all the difference. Today, we examine a mastectomy company in Texas and how staying active on their social media and utilizing personal photos contributed to an increase in engagement, impressions and page likes! The following will detail four different ways that Women’s Health Boutique dominated healthcare social media through VGM Forbin’s Social 2.0 program. Posts Read More

By Joshua Schneiderman, SEM/PPC Program Lead Each month, we spend time getting to know new friends like you in the financial services industry. In order to develop the most productive marketing plan, we need to learn what makes your financial institution uniquely wonderful. After all, if people would just sit down and listen, they’d understand that your bank is warm and kind and altruistic, and they should leave their current, cold, heartless financial institution to bank with you, Read More

By Sean Dever, Web Marketer at VGM Forbin You may not think about your landing page when you're analyzing digital advertising results. The right landing page can make a successful search engine marketing campaign. Your ads make a promise. The landing page fulfills the promise. Importance to the Searcher Searchers turn to Google for their day-to-day search needs. When you create an advertisement for a specific product or service, you want to be the information they use to make a Read More

By Thea Nicholson, Web Marketer Blind dating can be terrifying, and with good reason. So many worries flash through your head, making it feel like a huge risk to trust your time to a complete stranger. This is a lot like what your customer experiences before deciding to buy your product or service. All of this uncertainty often leads to a fear of commitment, and the sale is lost. To ease the anxiety of unanswered questions, customers often look at ratings and reviews of your business online Read More

 By: Haylee Westendorf Whether your only experience with dance comes from awkward middle school mixes or a wedding reception, you may have noticed that who you choose as a partner is key to a good experience. The same can be said with your marketing strategy.   Connecting with your dance partner is the foundation to any good performance. Without a good partner, you may find yourself dropped on the floor as you move out of sync. At VGM Forbin, we do our very best to know our clients Read More

The social media team at Forbin has been researching and strategizing ways to make our social program stronger and even more impactful for our clients.  After months in beta testing, we are excited to announce our newest product: Social 2.0. As you may have heard or learned from our last article, The Wild West of Marketing in 2018, Facebook has been updating and changing its algorithms. Due to these changes, we worked hard to adjust our strategy to better serve our clients. Social platforms Read More

By Cassi Price, Manager of Marketing Strategy, VGM Forbin It’s no secret that advances in technology have taken the marketing world by storm, changing more rapidly each month. As a business owner, how do you keep up and decide where you should be committing your marketing efforts – oh, and with all that free time you have for marketing? I feel your pain. From this web marketing specialist’s point of view, here are the latest tactics that are top of mind and top of the newsfeed Read More

The Sweetest Link Between You and Your Customers: Your Website by Livvy Boeck, VGM Forbin Web Marketer   Sweethearts, roses, handmade cards and candy galore - Valentine’s Day is a pretty big deal at VGM Forbin. In celebration of this lovely holiday, we thought our gift to you would be to share some insight into something that makes our heart skip a beat - a beautiful website. Take these tips to make your website a sweet Valentine’s gift to your customers, fuzzy feelings Read More

It’s a new year and boy, do we have some cheer! Here is a compilation of some posts you may have seen last month celebrating all that VGM Forbin has done. Here at Forbin, we strive to give our clients the finest work possible in order to increase website functionality, page reach, conversions and more. We’re proud of all we have accomplished, so we decided to share some of our greatest achievements, along with a few other great statistics about our industry. Enjoy!   Congratulations Read More

By Mandi Joyner, Account Manager, VGM Forbin Requirements, laws, restrictions, or recommendations are nothing new to the HME industry, but as technology continues to advance and touch all facets of our lives, accessibility guidelines are impacting the industry in ways people once thought were unimaginable. Websites, which use to be seen as a “nice to have,” are now a key component to owning and operating a business and are being held to higher standards as we became acutely aware Read More