CategoryOnline Marketing

By Cassi Price, Manager of Marketing Strategy, VGM Forbin It’s no secret that advances in technology have taken the marketing world by storm, changing more rapidly each month. As a business owner, how do you keep up and decide where you should be committing your marketing efforts – oh, and with all that free time you have for marketing? I feel your pain. From this web marketing specialist’s point of view, here are the latest tactics that are top of mind and top of the newsfeed Read More

The Sweetest Link Between You and Your Customers: Your Website by Livvy Boeck, VGM Forbin Web Marketer   Sweethearts, roses, handmade cards and candy galore - Valentine’s Day is a pretty big deal at VGM Forbin. In celebration of this lovely holiday, we thought our gift to you would be to share some insight into something that makes our heart skip a beat - a beautiful website. Take these tips to make your website a sweet Valentine’s gift to your customers, fuzzy feelings Read More

It’s a new year and boy, do we have some cheer! Here is a compilation of some posts you may have seen last month celebrating all that VGM Forbin has done. Here at Forbin, we strive to give our clients the finest work possible in order to increase website functionality, page reach, conversions and more. We’re proud of all we have accomplished, so we decided to share some of our greatest achievements, along with a few other great statistics about our industry. Enjoy!   Congratulations Read More

By Mandi Joyner, Account Manager, VGM Forbin Requirements, laws, restrictions, or recommendations are nothing new to the HME industry, but as technology continues to advance and touch all facets of our lives, accessibility guidelines are impacting the industry in ways people once thought were unimaginable. Websites, which use to be seen as a “nice to have,” are now a key component to owning and operating a business and are being held to higher standards as we became acutely aware Read More

A lead that is both engaged and qualified isn’t easy to come by, but with VGM Forbin’s Spotlight Campaign Package, you’ll get just that. See How   Our Spotlight Campaign Package includes up to three product-focused landing pages crafted by our team of dedicated user experience designers. Each landing page includes content that is tailored to your product and specific to your business. Google search and display network ads drive traffic to each of your landing pages Read More

Revolutionize Your Business with a Conversion-Focused Landing Page Labor-Tracker Site Launch Overview: Defining the Problem Labor-Tracker, which is software to manage repair for mobility and CRT equipment, needed to bring more attention to their program. Labor-Tracker partnered with VGM Forbin to develop a landing page in order to have a place for potential customers to request a demo and learn more about streamlining their process. Find a solution to your problem with VGM Forbin Read More

By Rob Duryea, President Are you prepared for the future of cyber security? According to Ernst & Young, only 38 percent of businesses are prepared for a cyber-attack. While companies are slow to rise to the threat, cybercriminals are ramping up the sophistication and speed of their attacks. Even if you consider yourself prepared, what are you doing to protect your company from future threats? In my last few articles, we have covered how to prevent a security breach as it relates Read More

By Rob Duryea, President How do you keep your patients/customers cyber-safe? According to the Office of Civil Rights under Health and Human Services, in 2015 alone more than 100 million patient health records were compromised. Fully protecting patient information has become a never-ending fight. Even if you’re keeping your patient’s records under lock and key, the patients themselves may be sharing their private information through any number of social media platforms.  In Read More

By Rob Duryea, President Are your employees a cyber security asset or liability? Your employees are your greatest asset, but when it comes to cyber security, they are also your biggest threat. According to a recent study by McAfee, 43 percent of all company data loss or breaches are caused by employees; only half of which are accidental. How do we prevent such a catastrophe? We secure the human! In my previous Cyber Security article, we covered how to prepare your cyber security Read More

Rob Duryea, President Am I at risk for a data breach? The best defense is a good offense is a common saying in the Marine Corps and should be in cyber security. Most small businesses think they are too small to be attacked but, in the enemy’s eyes, you are a soft target. In 2014, 60% of all online attacks targeted small and mid-sized businesses. With most small businesses lacking resources and one in four small business owners having little to no understanding of security threats, you Read More