CategoryOnline Marketing

By Cassi Price, Manager of Marketing Strategy Do you remember a time when we didn’t have all the answers right at our fingertips? What year did this song come out? When is the Memorial Day parade? Where is that new greenhouse located? How can I stop my husband’s snoring?  Back in the day, we had to phone a friend, look at the newspaper or go to the library to find the answers. But today, the solution to the majority of our inquiries rests comfortably in the palm of our Read More

Every HME provider wants to advance in their online search rankings because it has been proven that an increase in organic search traffic actually results in better business growth. However, due to ever-changing search engine optimization (SEO), it can be difficult for HME providers to advance in search rankings while following the web content accessibility guidelines (WCAG) outlined in the web accessibility initiative (WAI). To increase your search rankings this spring while ensuring Read More

Of all the awesome online marketing channels, robust digital tools and data analytics platforms available to banks these days, there is one channel that can impact how well all of these work: search engine optimization, or SEO. Chances are your online marketing efforts (social, search, paid ads, email, etc.) point traffic to your website. But if your bank’s website and user experience are ugly and sluggish, the greatest online marketing tactics in the world aren’t going to provide Read More

The Start of This Decade’s Great Inclusive Initiative By Cassi Price, Manager of Marketing Strategy and Christina Throndson, Director of Business Development This time last year, many health care business owners and internal marketing teams were learning about Web Content Accessibility Guidelines (WCAG) for the first time, sparked by an announcement made by the Department of Justice that the DOJ was planning to adopt WCAG 2.0 AA standards as part of the Americans with Disabilities Act. Read More

What Business Owners Need to Know Before Posting Their Views According to a recent Pew study on social media and politics, the vast majority of Americans on social media have expressed frustration over the political tone and content on social media lately…and for good reason.  In the past few months, our social media platforms have become overrun with political content, most of it taking one side or the other with passionate discussions to follow in comments. With a large percentage Read More

As we turn the calendar to 2017, our New Year’s Resolution at VGM Forbin is to celebrate our customers more often. Each month, we’re going to celebrate our “Customer of the Month” so you can get to know the businesses that we’ve helped by providing our web development services. Get to know our first Customer of the Month: Allied Purchasing Allied Purchasing has been serving its members since 1937. Located in Mason City, Iowa, Allied Purchasing serves a buying group Read More

    It’s that time of year, your final numbers are in and you’re looking to make your dollar go further in the coming year.  We get this question often in December – how can I market best online while using a limited budget? No matter what size your budget is in 2017, I believe you must pay close attention to your online directories.  At VGM Forbin, we call it Reputation Management.  Your online reputation is built when customers, or you, search Read More

Mariah Holmes, Financial Marketing Intern What do your customers think of your marketing strategy? Does your marketing create meaningful interactions with your customers? What marketing platform creates the most content for your customers? If you can’t answer any of these questions without saying “ummm…” then you need to look at the content marketing strategy your financial institution is running on, if it has one at all.   Content marketing is “based on Read More

Mariah Holmes, Financial Marketing Intern Pop Quiz!   What is the process of creating high quality, valuable content to attract, inform and engage an audience while also promoting your brand?   If you answered “content marketing,” you’re a winner! Content marketing is the publishing of content to influence customers without directly selling to them. Think of it as encouraging, but not forcing; advising, but not requiring.   Content marketing can be anything Read More

Mariah Holmes, Financial Marketing Intern “Houston, we have a problem… A marketing problem… I know, not again... We’re really finding it hard to pick a marketing platform that works for our customer base... Yeah, I don’t know what we’re going to do…”   Does this conversation sound familiar to you? If so, you’re not alone. According to data gathered at the 2014 Financial Brand Forum: 46 percent of the financial institutions Read More