CategoryOnline Marketing

Revolutionize Your Business with a Conversion-Focused Landing Page Labor-Tracker Site Launch Overview: Defining the Problem Labor-Tracker, which is software to manage repair for mobility and CRT equipment, needed to bring more attention to their program. Labor-Tracker partnered with VGM Forbin to develop a landing page in order to have a place for potential customers to request a demo and learn more about streamlining their process. Find a solution to your problem with VGM Forbin Read More

By Rob Duryea, President Are you prepared for the future of cyber security? According to Ernst & Young, only 38 percent of businesses are prepared for a cyber-attack. While companies are slow to rise to the threat, cybercriminals are ramping up the sophistication and speed of their attacks. Even if you consider yourself prepared, what are you doing to protect your company from future threats? In my last few articles, we have covered how to prevent a security breach as it relates Read More

By Rob Duryea, President How do you keep your patients/customers cyber-safe? According to the Office of Civil Rights under Health and Human Services, in 2015 alone more than 100 million patient health records were compromised. Fully protecting patient information has become a never-ending fight. Even if you’re keeping your patient’s records under lock and key, the patients themselves may be sharing their private information through any number of social media platforms.  In Read More

By Rob Duryea, President Are your employees a cyber security asset or liability? Your employees are your greatest asset, but when it comes to cyber security, they are also your biggest threat. According to a recent study by McAfee, 43 percent of all company data loss or breaches are caused by employees; only half of which are accidental. How do we prevent such a catastrophe? We secure the human! In my previous Cyber Security article, we covered how to prepare your cyber security Read More

Rob Duryea, President Am I at risk for a data breach? The best defense is a good offense is a common saying in the Marine Corps and should be in cyber security. Most small businesses think they are too small to be attacked but, in the enemy’s eyes, you are a soft target. In 2014, 60% of all online attacks targeted small and mid-sized businesses. With most small businesses lacking resources and one in four small business owners having little to no understanding of security threats, you Read More

By Cassi Price, Manager of Marketing Strategy Do you remember a time when we didn’t have all the answers right at our fingertips? What year did this song come out? When is the Memorial Day parade? Where is that new greenhouse located? How can I stop my husband’s snoring?  Back in the day, we had to phone a friend, look at the newspaper or go to the library to find the answers. But today, the solution to the majority of our inquiries rests comfortably in the palm of our Read More

Every HME provider wants to advance in their online search rankings because it has been proven that an increase in organic search traffic actually results in better business growth. However, due to ever-changing search engine optimization (SEO), it can be difficult for HME providers to advance in search rankings while following the web content accessibility guidelines (WCAG) outlined in the web accessibility initiative (WAI). To increase your search rankings this spring while ensuring Read More

Of all the awesome online marketing channels, robust digital tools and data analytics platforms available to banks these days, there is one channel that can impact how well all of these work: search engine optimization, or SEO. Chances are your online marketing efforts (social, search, paid ads, email, etc.) point traffic to your website. But if your bank’s website and user experience are ugly and sluggish, the greatest online marketing tactics in the world aren’t going to provide Read More

The Start of This Decade’s Great Inclusive Initiative By Cassi Price, Manager of Marketing Strategy and Christina Throndson, Director of Business Development This time last year, many health care business owners and internal marketing teams were learning about Web Content Accessibility Guidelines (WCAG) for the first time, sparked by an announcement made by the Department of Justice that the DOJ was planning to adopt WCAG 2.0 AA standards as part of the Americans with Disabilities Act. Read More

What Business Owners Need to Know Before Posting Their Views According to a recent Pew study on social media and politics, the vast majority of Americans on social media have expressed frustration over the political tone and content on social media lately…and for good reason.  In the past few months, our social media platforms have become overrun with political content, most of it taking one side or the other with passionate discussions to follow in comments. With a large percentage Read More