Locking Down a Solution: Security Trust & Savings Bank Site Launch

Overview: Defining the Problem

Security Trust & Savings Bank came to VGM Forbin for a custom solution to better represent their products and friendly personality. The bank was struggling to reach their target audience with a stiff site that did not represent their culture or products that are central to their business.

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Goals

• Highlight financial services that are central to who they are
• Create flexibility for client and target audiences through mobile services
• Organize content that flows based on clients’ prevalent needs
• Feature the friendly staff and bankers with short introductions
• Establish a social media following

Process and Insight: Identifying the Experience

Our design and marketing teams began to execute the goals brought forward by Security Trust & Savings Bank. The teams strategized on a solution for a visually stimulating website to feature marketing messages for all products while meeting the needs of their diverse audience and maximize site usage.

The Solution

We were able to create a visually stunning website and online marketing experience that represents Security Trust & Savings Bank’s products, exceptional customer service, and increased accessibility through online and mobile banking services.

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