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Tagcontent marketing

  • August 3, 2016

    Categories: Financial, Online Marketing

    Mariah Holmes, Financial Marketing Intern What do your customers think of your marketing strategy? Does your marketing create meaningful interactions with your customers? What marketing platform creates the most content for your customers? If you can’t answer any of these questions without saying “ummm…” then you need to look at the content marketing strategy your financial institution is running on, if it has one at all.   Content marketing is “based on

    Tags: content marketing

  • July 6, 2016

    Categories: Financial, Online Marketing

    Mariah Holmes, Financial Marketing Intern Pop Quiz!   What is the process of creating high quality, valuable content to attract, inform and engage an audience while also promoting your brand?   If you answered “content marketing,” you’re a winner! Content marketing is the publishing of content to influence customers without directly selling to them. Think of it as encouraging, but not forcing; advising, but not requiring.   Content marketing can be anything

    Tags: content marketing

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