ArchiveJuly 2018

“It’s not enough to be busy, so are the ants. The question is, what are we busy about?” Henry David Thoreau. Thoreau hit the nail on the head when it comes to putting meaning to action. This is especially important when it comes to your marketing campaigns. So many financial institutions don’t execute well, that great execution on a solid plan will set you apart. As Ram Charan and Larry Bossidy, authors of the book Executive: The Discipline of Getting Things Done, put it, Read More

You’ve been handed down a quarterly product sales goal with little to no direction of how to reach those numbers online and the clock is ticking. You’re not alone in this dilemma. Having a web marketing strategy is important, but having an effective plan is vital. Unfortunately, we find that many financial institutions may have a strategy that is missing pivotal components for success. A complete marketing plan ensures everyone is on the same page and that all stakeholder issues Read More

Scenario 1: Your CFO pokes their head into your office and says you need to conduct a campaign to raise $15 million in deposits to fund new loans. Also, you have four months and nowhere near a large enough budget. Good luck! Scenario 2: You overhear a conversation between two members of your management team. They refer to marketing as a cost center. One of them says marketing should stick to “writing newsletters and posting photos on Facebook.” Sound familiar? If so, it is Read More

By Thea Nicholson, Web Marketer Blind dating can be terrifying, and with good reason. So many worries flash through your head, making it feel like a huge risk to trust your time to a complete stranger. This is a lot like what your customer experiences before deciding to buy your product or service. All of this uncertainty often leads to a fear of commitment, and the sale is lost. To ease the anxiety of unanswered questions, customers often look at ratings and reviews of your business online Read More

 By: Haylee Westendorf Whether your only experience with dance comes from awkward middle school mixes or a wedding reception, you may have noticed that who you choose as a partner is key to a good experience. The same can be said with your marketing strategy.   Connecting with your dance partner is the foundation to any good performance. Without a good partner, you may find yourself dropped on the floor as you move out of sync. At VGM Forbin, we do our very best to know our clients Read More

  There may be a time when your current web hosting company isn’t making the cut for your financial institution. Maybe you’re disappointed with the customer service of your website provider or concerned about the level of security features they offer. Whatever the reason, your decision to switch doesn’t have to be an overwhelming venture into a wild frontier. What if we told you if you really liked the design of your site, you can keep it while increasing your access Read More

The social media team at Forbin has been researching and strategizing ways to make our social program stronger and even more impactful for our clients.  After months in beta testing, we are excited to announce our newest product: Social 2.0. As you may have heard or learned from our last article, The Wild West of Marketing in 2018, Facebook has been updating and changing its algorithms. Due to these changes, we worked hard to adjust our strategy to better serve our clients. Social platforms Read More