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ArchiveJanuary 2019

  • January 31, 2019

    Category: Forbin Culture

    By Sean Dever, VGM Forbin Web Marketing Intern Not Like the Movies Before joining the VGM Forbin team, I wasn’t sure what an internship would be like. In my mind, it would be something similar to the movie The Internship with Vince Vaughn and Owen Wilson. In the movie, two middle-aged men decide to interview for an internship at Google. They know nothing about the online industry and their internship is a series of chaotic competitions against tech-savvy, young adults fighting for

    Tags: internship, marketing intern

  • January 21, 2019

    Category: Financial

    Matt Cunard, Sr. Web Marketer/Financial Industry Lead This is Part 3 of our 4-part series looking at the four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous post, so you will want to read Part 1: Start with Profitability, Part 2: Build a Winning Campaign Strategy, and Part 3: Nail Your Campaign Execution. “What did we bring in for our last campaign?” As a financial marketer, you have heard this question –

    Tags: ROI

  • January 18, 2019

    Category: Financial

    Matt Cunard, Sr. Web Marketer & Financial Industry Lead This is Part 3 of our 4-part series looking at the four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous post, so you will want to read Part 1: Start with Profitability, and Part 2: Build a Winning Campaign Strategy. So far, we’ve flexed a lot of our strategic thinking muscles. We engaged our finance department to help us find profitable products and customer segments,

    Tags: campaign execution, marketing campaign

  • January 16, 2019

    Category: Financial

    Matt Cunard, Sr. Web Marketer & Financial Industry Lead This is Part 2 of our 4-part series looking at four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous, so you will want to read Part 1: Start with Profitability. Picking Up Where We Left Off In our first piece of this series, we hit on profitability and the role marketing plays in it. Specifically, we covered: The idea that marketing can transform from a cost center to

    Tags: campaign, Financial, marketing plan, marketing strategy

  • January 10, 2019

    Category: Financial

    Matt Cunard, Sr. Web Marketer & Financial Industry Lead "How do you run a marketing campaign? Where do you start? How do you measure ROI?" Our financial clients ask us these types of questions a lot. So we thought we'd put together a multi-post series about running a campaign from start to finish. This is meant to be a framework to give you a process to lean on.  The first post in the series focuses on where you as a marketer can positively impact your institution most: generating

    Tags: bank, credit union, Financial, marketing, profitability

  • January 9, 2019

    Categories: Digital Marketing, Financial, Online Marketing

    By Joshua Schneiderman, SEM/PPC Program Lead Each month, we spend time getting to know new friends like you in the financial services industry. In order to develop the most productive marketing plan, we need to learn what makes your financial institution uniquely wonderful. After all, if people would just sit down and listen, they’d understand that your bank is warm and kind and altruistic, and they should leave their current, cold, heartless financial institution to bank with you,

    Tags: bank, credit union, financial institution, financial marketing, unique sales proposition, unique selling proposition

  • January 7, 2019

    Categories: Custom and Specialty, Digital Marketing, Online Marketing

    By Sean Dever, Web Marketer at VGM Forbin You may not think about your landing page when you're analyzing digital advertising results. The right landing page can make a successful search engine marketing campaign. Your ads make a promise. The landing page fulfills the promise. Importance to the Searcher Searchers turn to Google for their day-to-day search needs. When you create an advertisement for a specific product or service, you want to be the information they use to make a

    Tags: Landing Page

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