Archive: January 2019

Not Like the Movies Before joining the VGM Forbin team, I wasn’t sure what an internship would be like. In my mind, it would be something similar to the movie The Internship with Vince Vaughn and Owen Wilson. In the movie, two middle-aged men decide to interview for an internship at Google. They know nothing about the online industry and their...

“What did we bring in for our last campaign?”As a financial marketer, you have heard this question – THE question – before. Your executives want to know how you’re spending the money they allocated for you. You also need

This is Part 2 of our 4-part series looking at four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous, so you will want to read Part 1: Start with Profitability. Picking Up Where We Left Off In our first piece of this series, we hit on profitability and the role marketing plays in it....

"How do you run a marketing campaign? Where do you start? How do you measure ROI?" Our financial clients ask us these types of questions a lot. So we thought we'd put together a multi-post series about running a campaign from start to finish. This is meant to be a framework to give you a process to lean on. The first post in the series focuses...

By Joshua Schneiderman, SEM/PPC Program Lead Each month, we spend time getting to know new friends like you in the financial services industry. In order to develop the most productive marketing plan, we need to learn what makes your financial institution uniquely wonderful. After all, if people would just sit down and listen, they’d understand...

You may not think about your landing page when you're analyzing digital advertising results. The right landing page can make a successful search engine marketing campaign. Your ads make a promise. The landing page fulfills the promise. Importance to the Searcher Searchers turn to Google for their day-to-day search needs. When you create...