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The People Have Spoken! Peoples Bank Website Launch

Site Launch: Peoples Bank

Overview: Defining the Problem

Peoples Bank, an independently-owned bank in Indianola, Iowa, was struggling to accurately represent themselves to new and current customers because of a problematic sitemap, lack of awareness for their unique products and stagnant social media efforts.

Because of the troublesome navigation, they were not receiving desirable engagement or conversions. They wanted the user experience to be both smooth and engaging, similar to the experience of stepping into their brick and mortar location.

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Goals

  • Create a beautiful website for customers to utilize efficiently and effectively
  • Highlight customer benefits unique to Peoples Bank, such as Horizons Club
  • Create friendly and conversational content to represent the bank’s personality
  • Easily showcase the most sought out products with specific call to actions
  • Illustrate community involvement and Peoples Bank’s support of local businesses

Process and Insight: Identifying the Experience

Our design and marketing teams worked diligently to strategize an intuitive site that would successfully

  • Highlight all unique products and services  
  • Market the bank to its target audience with conversational messages  
  • Increase conversions with consistent call to actions on top products.

Our team maintained constant communication with Peoples Bank to ensure that their new site was in line with their current brand standards and messaging. Our social media strategist met with the client to plan an entertaining and branded editorial calendar for the coming months.

Image of Peoples Bank Website Redesign in Various Devices

The Solution

Over the course of several weeks, Peoples Bank employees and VGM Forbin staff were able to successfully create a custom site and online marketing experience that reflects the mission and goals of the business. Through these combined efforts, their new website is now easy to use, relatable and informative for their local customer base. The teams collaborated to ensure the site worked for the customer through a smoother user experience.

Your solution is waiting.

877-659-5241  FORBIN.com 

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